Publicis Groupe takes Asda's creative and media, Waitrose to stream live ad from farm, Aldi sticks with McCann

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Campaign Daily Fix April 12, 2016

Latest news Asda hands £95m media and creative to Publicis Groupe in double coup Gideon Spanier Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. Waitrose to stream live ad from dairy farm Omar Oakes Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from. Aldi sticks with McCann after UK ad pitch James Swift McCann has retained Aldi's creative advertising account after a competitive pitch. WPP will stop fighting 'rape joke' video if JWT faces are blurred Eleftheria Parpis As legal wrangling over tape continues, agency execs issue new denials that Martinez called customs agent "black monkeys" A&E/DDB uses Google for new Lloyds Bank data campaign James Swift Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank. UK advertising exports to grow by 54% in five years Gurjit Degun UK advertising's contribution to national exports is set to grow by 54 per cent over the next five years to £7.2 billion, according to the Advertising Association. UKTV overtakes Channel 5 and Sky Maisie McCabe UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year. The great advertising jargon detox is here Viktoria Degtar Why have we constructed our own language which is meaningless to the very people our industry is built around, asks Bloomberg Media's EMEA head of sales. The Work Gillette "Gillette club" by Grey London In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad. Equal Pay Day Europe "pay me like a man" by Mortierbrigade 12 April is Equal Pay Day in the US and the organisation committed to raising awareness of the pay gap between men and women in Europe is publicising its film with the transgender model Amazon Eve. Trending Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off' Omar Oakes Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off". ASA bans Gucci ad for featuring 'unhealthily thin' model Gurjit Degun The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin". Kate Stanners handed global role at Saatchi & Saatchi Maisie McCabe Saatchi & Saatchi promotes CCO in London to global chief creative officer. "When there were fewer channels, you needed to know less" Karen Blackett Presented by Campaign & The Trade Desk MediaCom UK chairwoman, Karen Blackett, kicks off the relay of our new chain reaction series – where the industry's biggest boundary pushers interview each other.      Campaign Jobs Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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