Apple brings back the Cookie Monster for 'behind-the-scenes' iPhone 6s footage; Could better targeted push notifications be an answer to ad blocking?

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Pernod Ricard's Glenlivet puts loyalty at the heart of its new online presence 08 April 16, Simon Gwynn Single malt Scotch whisky brand The Glenlivet has launched a new website with increased focus on its most loyal customers, dubbed the Guardians of The Glenlivet.   Apple brings back the Cookie Monster for 'behind-the-scenes' iPhone 6s footage 08 April 16, Matthew Chapman Fans that can not get enough of the Cookie Monster are in luck because Apple has released some fun 'out-takes' from the original viral smash hit.   Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off' 08 April 16, Omar Oakes Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off".   Video games 'Olympics' poised to open esports up to big brand sponsorship 08 April 16, Matthew Chapman An esports tournament that piggybacks off the Olympics looks set to legitimise the sport and open it up to big brand sponsorship.   Facebook apes Snapchat by adding scannable codes to Messenger 07 April 16, Shona Ghosh Facebook, not a stranger to borrowing features from rival social networks, has added new features to its Messenger chat service, including the ability to scan people's "codes" to start a conversation.   Watch: Behind Virgin Media's first virtual reality campaign 08 April 16, Helen Hoddinott Virgin Media, in partnership with Manning Gottlieb OMD, has launched its first virtual reality campaign.   More than clicks and shares: why Facebook's Dunnhumby deal matters 08 April 16, Matthew Bell Facebook and Dunnhumby's combined reach makes their measurement deal exciting for brands - but remember we had this before with Yahoo and Nectar, writes Matthew Bell, head of strategy at MEC London.   Campaign Viral Chart: Taylor Swift falling off treadmill goes viral for Apple 08 April 16, Omar Oakes Apple Music's ad featuring Taylor Swift - in which the singer dramatically drops to the floor while running on a treadmill - was by far the most shared ad this week.   Gender neutrality, insta-fashion: why Gucci and Burberry are splintering the catwalk 08 April 16, Sandra Halliday Gucci, Burberry and other luxury brands are reacting to a social media-driven catwalk show landscape with strategies that show gender is proving less important than the battle between slow-burn and fast-fashion.   How Twitter's deal with NFL puts it at the centre of social sport 08 April 16, Jody MacDonald Twitter this week made a play to challenge perceptions of its stagnation with a headline-grabbing deal to stream a package of live NFL games, writes Jody MacDonald, senior associate at Couchmans LLP.     08 April 16 The Daily Poke: Discovery spoon Maille are cutting the mustard when it comes to in-store experience. The premium mustard brand is stirring up how you try their products, by using RFID-tagged spoons in their London flagship store. Read... read more   08 April 16 Could better targeted push notifications be an answer to ad blocking? At this year's Mobile World Congress in Barcelona, one of the most talked about headlines was Three's decision to pair-up with ad blocking outfit Shine Technologies and launch an opt-in, operator level... read more   08 April 16 One algorithm to bind them all: Instagram's changing timeline For a platform which supersedes others in terms of engagement and interaction, Instagram's plan to introduce "algorithmic timelines" instead of the current organic-focus model, is a very interesting... read more   08 April 16 Why the right ads won't destroy the mobile gaming experience It's no secret that advertising has gained a new lease on life in the mobile app economy, making a sizeable contribution to worldwide mobile app revenues, which are forecast by The ACT to reach $143 billion... read more                   Head of UK Marketing   Competitive GAME UK, Basingstoke, Hampshire   Digital Project Manager - 2 x roles, award winning platform / product business. £50k - £60k   Around £50k - £60k, dependent on experience MODA consult, London (Central), London (Greater)   Account Director – Branding & Design Agency   to £60k Fill Recruitment, London (West), London (Greater)   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Associate Client Director (Planning)   £45,000 - £55,000 Dentsu Aegis, London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)   Assistant Brand Manager   up tp £30,000 Lawn Tennis Association, The National Tennis Centre, 100 Priory Lane, Roehampton, London SW15 5JQ               See all jobs

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