Campaign Viral Chart: Taylor Swift retains top spot; Could virtual reality kill experiential marketing?

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Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot 15 April 16, Omar Oakes Taylor Swift's calamity with exercise equipment for Apple remains the most shared ad of the week, with over 300 shares.   Sharing widgets: how something so small can be so powerful 15 April 16, Craig Tuck The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne.   Apple might add paid search to the App Store...and more 15 April 16, Shona Ghosh Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   Currys PC World launches six comedy idents for 'The Gadget Show' 15 April 16, Shona Ghosh Currys PC World has unveiled six comedy clips for its sponsorship of Channel 5's 'The Gadget Show', showing a series of domestic irritations and accidents.   Ryan Reynolds to front BT's latest 'behind the scenes' ad 15 April 16, Omar Oakes Ryan Reynolds features in the latest ad in BT's "behind the scenes" campaign, which airs tomorrow.     15 April 16 Case study: how a children's personalised publisher saw an 18% sales rise In a competitive environment such as online retail, keeping customers engaged throughout their purchase journey can be a challenge. For pure-play ecommerce retailers, getting the customer journey right... read more   15 April 16 Marketing to a new generation of modern men As evident in the death of the "lads' mag" with the closure of Zoo and FHM, men are changing the way they are consuming media. Fundamentally, the attitudes each generation has towards gender are evolving... read more   15 April 16 Could virtual reality kill experiential marketing? Virtual reality suffered an anticlimactic launch in the early 1990s – people were not ready for it, and neither was the technology. Fifteen years on, VR is back and it seems that this time it could... read more   15 April 16 Content: The unifying belt On Saturday evening in front of a thunderous home crowd Anthony Joshua defeated Charles Martin to become the IBF heavyweight champion of the World. For the first time in almost two decades, speculation... read more   15 April 16 Beacon tech has a bright future Beacon technology set off a spark in ad-land some time ago, with an increasing number of retailers and sports events experimenting with this relatively low-cost, location based marketing which uses Bluetooth... read more   15 April 16 The Daily Poke: Winecrasher It turns out that millennials are drinking responsibly. According to Rabobank, this savvy group of consumers are the reason online wine sales have been consistently higher than those in bricks-and-mortar... read more                   PR Account Manager/Senior Account Manager   Negotiable Live Recruitment, Leeds   Senior Digital Project Manager – Off Oxford Street Agency   Up to £50k plus benefits Fill Recruitment, London (Central), London (Greater)   Account Manager - Media Planning - Global Auto Brand   £32000 - £40000 per annum + Agency Benefits Ultimate Asset, London   CRM Manager   Competitive GAME UK, Basingstoke, Hampshire   Strategic communication manager (SIO)   £42,370 - £48,595 Home Office, London (Central), London (Greater)   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)               See all jobs

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