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12 April 16 |
The Daily Poke: FAB-ulous |
L'Oreal has created an unbranded online magazine named FAB (Flair. Artistry. Beauty). The platform is a beautiful way of engaging digitally-savvy consumers, who aren't responding to conventional marketing... read more |
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12 April 16 |
How can you unlock the true value of IoT? |
When approached correctly, the Internet of Things (IoT) can offer a chance to reinvent business processes and transform market offerings. However, recent Forrester research shows that only 34% of organisations... read more |
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12 April 16 |
Using digital to open up your business from the top down |
How big businesses can better engage with their audiences through digital B2C – business to consumer – is an outdated equation for the majority of companies. Ultimately, this is because most people... read more |
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11 April 16 |
Sensory advertising: a mobile strategy that makes sense |
We live in a time where our phones are constantly in our hands, as we touch, move and feel them…shouldn't we be looking beyond the sense of sight to touch people with our marketing messages? Read more... read more |
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