Tuesday 12 April 2016

Tesco trials Amazon Dash-style automatic grocery reordering; How can you unlock the true value of IoT?

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Digital PM brought to you by The Wall 12th April
 
Tesco trials Amazon Dash-style automatic grocery reordering

Tesco trials Amazon Dash-style automatic grocery reordering

12 April 16, Shona Ghosh

Tesco has become the first UK supermarket to launch a channel on IFTTT, an automation service that will allow shoppers to reorder groceries automatically and monitor price changes on Tesco.com.

 
DigitasLBi's global client services director Ezekiel handed wider US roles

DigitasLBi's global client services director Ezekiel handed wider US roles

12 April 16, Gurjit Degun

Laurent Ezekiel, the global client services director at DigitasLBi, has also become the managing director for New York and Atlanta.

 
Match.com to removes ads that apparently describe freckles as an 'imperfection'

Match.com to removes ads that apparently describe freckles as an 'imperfection'

12 April 16, Simon Gwynn

Match.com has said it will remove adverts that provoked a fierce backlash by seeming to describe freckles as an 'imperfection'.

 
Anomaly picks up Freeview creative account

Anomaly picks up Freeview creative account

12 April 16, Gurjit Degun

Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account.

 
Why Nationwide's move into behavioural biometrics could revolutionise digital banking

Why Nationwide's move into behavioural biometrics could revolutionise digital banking

12 April 16, Robb Green

Digital innovation is everywhere in banking right now, especially around mobile. The emergence in the UK of digital-only banks like Mondo and Atom is forever changing how we bank - 'adapt or die' might... read more

 
Ryanair promises more legroom, 'auto check-in' and instant mobile payments

Ryanair promises more legroom, 'auto check-in' and instant mobile payments

12 April 16, Shona Ghosh

Ryanair has unveiled its schedule of customer experience improvements as part of its three-year 'Always Getting Better' programme.

 
Waitrose to stream live ad from dairy farm

Waitrose to stream live ad from dairy farm

12 April 16, Omar Oakes

Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from.

 
Snapchat is 'increasingly important' for Asos customers...and more

Snapchat is 'increasingly important' for Asos customers...and more

12 April 16, Shona Ghosh

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
A&E/DDB uses Google for new Lloyds Bank data campaign

A&E/DDB uses Google for new Lloyds Bank data campaign

11 April 16, James Swift

Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank.

 
 
12 April 16
The Daily Poke: FAB-ulous

L'Oreal has created an unbranded online magazine named FAB (Flair. Artistry. Beauty). The platform is a beautiful way of engaging digitally-savvy consumers, who aren't responding to conventional marketing...

read more
 
12 April 16
How can you unlock the true value of IoT?

When approached correctly, the Internet of Things (IoT) can offer a chance to reinvent business processes and transform market offerings. However, recent Forrester research shows that only 34% of organisations...

read more
 
12 April 16
Using digital to open up your business from the top down

How big businesses can better engage with their audiences through digital B2C – business to consumer – is an outdated equation for the majority of companies. Ultimately, this is because most people...

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11 April 16
Sensory advertising: a mobile strategy that makes sense

We live in a time where our phones are constantly in our hands, as we touch, move and feel them…shouldn't we be looking beyond the sense of sight to touch people with our marketing messages? Read more...

read more
 
 
 
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