John Lewis to launch 'UK's largest' smart home experience; Auto Trader test drives new advertising model; Give your CV the digital edge

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John Lewis to launch 'UK's largest' smart home experience in flagship store 07 April 16, Matthew Chapman John Lewis claims it has opened the UK's largest smart home technology retail experience as it seeks to "demystify" the sector for shoppers.   Auto Trader test drives new advertising model 07 April 16, Gurjit Degun An alternative take on native is the latest digital innovation from the market-leading classifieds website.   Facebook ramps up live video, M&S clothing sales decline again...and more 07 April 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Can tablet apps ever work for glossy magazines? 07 April 16, Gurjit Degun Print titles are finding it hard to succeed in digital form, as the closure of Stylist's iPad app shows, Gurjit Degun writes.   Brands admit to flouting ad industry code on influencer marketing 07 April 16, Omar Oakes Six in 10 marketing and PR professionals admit to flouting the UK's official code around influencer marketing, a study has found.   Huawei signs up Scarlett Johansson and camera brand Leica to launch P9 smartphone 07 April 16, Shona Ghosh Huawei unveiled its latest flagship smartphone, the P9, this week at a theatrical, two-and-a-half-hour launch event in London.   A view from Dave Trott: Fun beats data 07 April 16, Dave Trott Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.   Tech viewpoint: Net-A-Porter's Hogan on the customer journey 07 April 16, Lauren Hogan Innovative retailers are seeing the value in extending their services to ensure they provide a coherent user experience for customers.   It's about the little things: the case for small data 07 April 16, Martin Lindstrom Big data cannot truly provide insights into who we are and what we desire, Martin Lindstrom writes.   Forget Adblockalypse - it's robots that will destroy us 07 April 16, Ross Barnes Advertising's doomsday is nigh, according to the soothsayers who have been obsessing about a new buzzword that exploded in media land last year.     07 April 16 Give your CV the digital edge There has never been a better time to start your career in digital marketing. The UK's digital economy represents nearly one third of the UK economy – equivalent to around £626bn – and this is set... read more   07 April 16 If you don't read this now you're missing out Guess who said this: "People don't want to miss out on great broadcasts that are live right now". No, it wasn't Reed Hastings of Netflix. Sentences like that are banned in his mouth. Read more... read more   07 April 16 The Daily Poke: A social selfie From Jean Paul Gaultier dressing male models in skirts to Lady GaGa's meat dress, fashion is already an established medium for making political statements. But the selfie, well that's new. We don't... read more   07 April 16 Knowing where your customers are is nice, but it's not enough Consumer-facing brands — especially those in finance, retail, and hospitality — rely on mobile apps to engage with customers. Users download apps but become disappointed if they're static and generic... read more                   Head of UK Marketing   Competitive GAME UK, Basingstoke, Hampshire   Digital Project Manager - 2 x roles, award winning platform / product business. £50k - £60k   Around £50k - £60k, dependent on experience MODA consult, London (Central), London (Greater)   Account Director – Branding & Design Agency   to £60k Fill Recruitment, London (West), London (Greater)   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Associate Client Director (Planning)   £45,000 - £55,000 Dentsu Aegis, London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)   Strategic Brand Planner   c. £43,733 RNLI, RNLI, Headquarters, Poole, Dorset               See all jobs

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