Five takeaways from Apple's worst results in 13 years; Ad-blocking is a sideshow - it's time to combat fraud, What’s next for email marketing on mobile?

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Five takeaways from Apple's worst results in 13 years 27 April 16, Shona Ghosh Apple revealed that iPhone sales fell for the first time in over a decade - but bright spots elsewhere in the business suggest the company is looking well beyond the saturated smartphone market.   My Media Week: Scott Nelson, Viber 27 April 16, Hayley Hayes We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform.    Airbnb's CMO on whether parasite rental firms will cause brand damage 27 April 16, Shona Ghosh Airbnb's status as a nice little income-earner for London property owners has been cemented by the appearance of outdoor ads from a company called Airsorted.   YouTube launches six-second Bumper Ads 26 April 16, Omar Oakes Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.   Ad-blocking is a sideshow - it's time to combat fraud 27 April 16, Khalil Ibrahimi The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform.   From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy 27 April 16, Simon Gwynn He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about nothing. They are a company which sells people insurance for their cars, homes and... read more   Peak iPhone? Apple reports first sales drop in 13 years...and more 27 April 16, Shona Ghosh Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   AnyVan.com picks Innocean UK for creative 27 April 16, Gurjit Degun AnyVan.com, the removals service site, has appointed Innocean UK to handle its £2 million creative account without a pitch.     27 April 16 Virgin Media's VIVID House Party VR experience is a first Virtual Reality (VR) has got heads turning. Mobile World Congress, CES, and SXSW were all dominated by VR this year (even more so than last). Many are even declaring this as the moment that VR reaches... read more   27 April 16 What's next for email marketing on mobile? The IAB's recent research which focused on the internet and devices, revealed that the smartphone is the household device 18- to 24-year-olds would be least able to do without. That insight alone gives... read more   27 April 16 The Daily Poke: Try before you buy Do you find yourself picking up homeware up and asking, do I really need it? As more of us are wondering if something will sit and pick up dust or fit nicely into our lives, contextual shopping is starting... read more   27 April 16 Four GDPR takeaways every marketer should know Who could have predicted in 1995 that the newly commercialised web would so quickly outgrow its boundaries? The first Data Protection Directive (DPD) was sufficient when less than 45 million global users... read more   27 April 16 Flipping the browser upside down: From IA to AI and the future of search Working in SEO, I've seen some big changes in the way algorithms are processing and ranking search result pages. In the early days, these techniques had to do with how pages were built or links acquired... read more                   ART DIRECTOR   Dependent on experience Live Recruitment, West Yorkshire   PPC Executive   £25k Dot-Gap, London (Central)   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £70k plus great benefits   £70-75k depending on experience Judi Patton, London   Digital Communications Officer   £29,844 per annum + pension Money Advice Trust, London (Central), London (Greater)   SHOPPER MARKETING ACCOUNT HANDLERS – London agencies - £20k-55k (perm & freelance)   £20-£55k- plus bonus and benefits Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...   Account Manager - Media Planning - Global Auto Brand   £32000 - £40000 per annum + Agency Benefits Ultimate Asset, London   Marketing executive: Data and Insight   Up to £22,000 pa (subject to experience) plus excellent benefits Redactive Media Group, London (Central), London (Greater)   MIDWEIGHT COPYWRITER – WOMENSWEAR   Competitive Boden, London   Sales Manager   Depending on Experience SME London, London (Central), London (Greater)   Head of Strategic Communications   C £70,000 Natural History Museum / Unicorn Jobs, London (Central), London (Greater)               See all jobs

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