Coty launches global review, Heineken kicks off below-the-line pitch, O&M names group CCO

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Campaign Daily Fix April 14, 2016

Latest news Coty launches global review Gurjit Degun Beauty company approaches agencies over creative and digital cosmetics accounts. Heineken kicks off below-the-line pitch Gurjit Degun Heineken, the Dutch brewer, is reviewing its UK below-the-line business. De la Fosse named Ogilvy & Mather's group CCO Maisie McCabe Ogilvy & Mather Group UK has promoted Emma de la Fosse, the joint chief creative officer at OgilvyOne EMEA, as its first group chief creative officer. Mecca Bingo in hunt for creative agency Gurjit Degun Mecca Bingo, the gaming operator owned by Rank Group, is searching for an agency to handle its creative work. Saatchis and Blue 449 set to work on Asda in same office Gideon Spanier Saatchi & Saatchi and Blue 449 staff are expected to work in the same office to service Asda after the supermarket awarded its ad and media accounts to the Publicis Groupe agencies in a surprise move. Odeon calls pitch for advertising account James Swift Odeon, the UK's biggest cinema chain, is on the lookout for a new creative agency. Publicis Media names Morrissey UK CEO and Georgiadis as chairman Gideon Spanier Publicis Media has turned to an outsider, the former AKQA general manager, Amanda Morrissey, to head its four British media agencies as UK chief executive with insider Phil Georgiadis appointed as UK chairman. Agencies line up for Scottish Power media Gurjit Degun Scottish Power, the utilities company, has contacted agencies about a review of its media planning and buying account. Ad budgets up as confidence sinks Kate Magee UK marketing budgets have risen in the first quarter of 2016, but uncertainty over Brexit has seen financial confidence plummet to a three-year low, research says. CHI & Partners makes six hires as it dissolves creative pairs James Swift CHI & Partners has bolstered its creative department with six new hires as the agency dispenses with traditional creative pairs. Agencies accuse BrewDog of exploitative behaviour James Swift BrewDog has been accused of exploiting small agencies after dismissing several shops from a pitch process without letting them present their ideas. RKCR/Y&R continues shake-up with Djaba appointment Gurjit Degun Tamsin Djaba, the former strategy director at Droga5 London, has moved to Rainey Kelly Campbell Roalfe/Y&R to become a strategy partner as part of a management restructure at the WPP shop. Ferrero seeks agency for below-the-line task Omar Oakes Ferrero, the owner of Ferrero Rocher, Tic Tac and Nutella, is on the hunt for a below-the-line agency in the UK. Editor's Pick The necessary demise of the creative team Jonathan Burley Bill Bernbach came up with a great idea in the 50s: to pair up words with pictures. But as our industry has changed so much since then, why has this set-up remained the same, Jonathan Burley asks. Paul Smith on creativity Maisie McCabe Maisie McCabe finds out how the legendary tailor earned his stripes and discovers the inspiration behind the designs. The Work World's talking about: Marriage market takeover Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women". Waitrose "spring" by Adam & Eve/DDB Waitrose's new TV ad includes footage recorded from a GoPro camera strapped to a cow. Hostelworld "meet the world' by Lucky Generals Hostelworld.com has recut and rereleased a TV ad that was banned in 2015. The Sunday Times "fortunes told" by CHI & Partners CHI & Partners has gone with tarot cards as the theme of its first Sunday Times Rich List campaign in four years. Also in the news Susanne Jones takes MD role at Isobar UK Gurjit Degun Susanne Jones, the senior vice-president and managing director of the Citigroup account at Critical Mass, has joined Isobar UK as its managing director. News UK renames commercial unit The Bridge Gideon Spanier News UK is renaming its commercial arm The Bridge as part of a restructure that will bring ad sales and customer data closer together. Invest in STEM talent earlier, ex-BBC presenter Maggie Philbin tells adland Kate Magee Adland should invest in STEM talent at an earlier stage in order to secure its future, the former BBC presenter Maggie Philbin has said at an IPA event. Disney tops Cohn & Wolfe's inaugural Authentic 100 rankings Sean Czarnecki The agency measured the authenticity of brands in markets around the world. The bad news: Three in four respondents said brands and companies have a credibility problem Promoted content Trending: Sign up to creativity It's easy to get distracted by new trends and tech, but a good story well told is the best way to engage the ad-blocking generation. And where better for brands to bring their narrative to life than the big screen? "When there were fewer channels, you needed to know less" Karen Blackett Presented by Campaign & The Trade Desk MediaCom UK chairwoman, Karen Blackett, kicks off the relay of our new chain reaction series – where the industry's biggest boundary pushers interview each other.      Campaign Jobs Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands Research Director - Qualitative £80000 - £97000 per annum + bonus + healthcare + pension Jarlett de Grouchy, London

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