Friday, 29 April 2016

WildAid and Grey to livestream world record ivory bonfire on Periscope and WeChat; Amazon reports record profits; Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

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Digital PM brought to you by The Wall 29th April
 
WildAid and Grey to livestream world record ivory bonfire on Periscope and WeChat

WildAid and Grey to livestream world record ivory bonfire on Periscope and WeChat

29 April 16, Simon Gwynn

WildAid, the wildlife conservation charity, and Grey London will tomorrow (April 30) livestream the biggest cremation of ivory in history, in an effort to put the material beyond economic use and help... read more

 
Lego admits Ai Weiwei snub 'mistake', Amazon reports record profits...and more

Lego admits Ai Weiwei snub 'mistake', Amazon reports record profits...and more

29 April 16, Matthew Chapman

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
VR is dead, long live VR

VR is dead, long live VR

29 April 16, Dino Burbidge

VR has huge potential but it's time to admit that we don't actually know what to do with it, writes Dino Burbidge, director of technology and innovation, WCRS.

 
Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

Queen fans belt out Bohemian Rhapsody for Heineken's #LiveYourMusic launch

29 April 16, Matthew Chapman

Heineken has launched a #LiveYourMusic campaign with a TV ad featuring people unashamedly singing Queen's Bohemian Rhapsody badly.

 
Unilever's Knorr viral makes a delectable start with 3m views

Unilever's Knorr viral makes a delectable start with 3m views

29 April 16, Unruly

Social video expert Unruly reviews the latest viral by Knorr.

 
Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

28 April 16, Matthew Chapman

Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.

 
 
29 April 16
The Daily Poke: WiFi wine

The patent is still pending, but Kuvée 's smart wine dispenser could be very clever. Not only does it keep your wine fresh for 30 days and pour accurate servings. The dispenser is wifi enabled and comes...

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29 April 16
Rise of the chatbot

The rise of the chatbot and the fall of the app-based economy have recently taken centre stage, thanks in large part to Mark Zuckerberg's announcement that Facebook was opening up Messenger to third-party...

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28 April 16
Why an omnichannel approach is key to retail success

Consumers today crave more control and flexibility from their shopping experience, which has been compounded by the rise of digital and the fact it's driving people away from the high street. It's...

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28 April 16
The path to absolute video viewability

Absolute viewability is the dream of the ad tech industry, with every impression in total view for the required length of time – but there's still a long journey ahead to make this a reality. Read more...

read more
 
 
 
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