Wednesday 13 April 2016

Pinterest to launch marketing developer partners scheme in UK; Facebook founder Mark Zuckerberg unveils chatbots; Raunchy betting ad banned for linking gambling to sexual success

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Brand Republlic
Daily News 13th April
 
Pinterest to launch marketing developer partners scheme in UK

Pinterest to launch marketing developer partners scheme in UK

13 April 16, Gurjit Degun

Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week.

 
Facebook founder Mark Zuckerberg unveils chatbots...and more

Facebook founder Mark Zuckerberg unveils chatbots...and more

13 April 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Raunchy betting ad banned for linking gambling to sexual success

Raunchy betting ad banned for linking gambling to sexual success

13 April 16, Omar Oakes

A raunchy ad for a betting website, which featured a picture of a woman pulling her trousers down, has been banned after linking gambling to sexual success.

 
National Accident Helpline picks The Corner

National Accident Helpline picks The Corner

13 April 16, Omar Oakes

National Accident Helpline has appointed The Corner as its creative agency after a competitive pitch.

 
An idiot's guide to Twitter

An idiot's guide to Twitter

13 April 16, Josh Burt

As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors.

 
CNBC shakes up ad sales with in-house agency Catalyst to woo business audience

CNBC shakes up ad sales with in-house agency Catalyst to woo business audience

13 April 16, Gideon Spanier

Financial news channel CNBC is bringing its international ad sales, content creation and data teams into a single unit, called CNBC Catalyst, to work as "a full-service in-house commercial agency" for... read more

 
Tesco boss Dave Lewis hails end of crisis as sales grow for first time in three years

Tesco boss Dave Lewis hails end of crisis as sales grow for first time in three years

13 April 16, Simon Gwynn

Tesco chief executive Dave Lewis has said the supermarket is now out of crisis, after the supermarket giant announced its first quarter of like-for-like sales growth in three years.

 
Blu's CMO on why e-cigarette brands should appeal to the heart

Blu's CMO on why e-cigarette brands should appeal to the heart

13 April 16, Simon Gwynn

E-cigarettes have had their work cut out overcoming safety concerns and image problems - but it's time for brands to take their communication to the next level, says Blu's marketing boss.

 
DigitasLBi's global client services director Ezekiel handed wider US roles

DigitasLBi's global client services director Ezekiel handed wider US roles

12 April 16, Gurjit Degun

Laurent Ezekiel, the global client services director at DigitasLBi, has also become the managing director for New York and Atlanta.

 
Anomaly picks up Freeview creative account

Anomaly picks up Freeview creative account

12 April 16, Gurjit Degun

Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account.

 
Match.com to remove ads that apparently describe freckles as an 'imperfection'

Match.com to remove ads that apparently describe freckles as an 'imperfection'

12 April 16, Simon Gwynn

Match.com has said it will remove adverts that provoked a fierce backlash by seeming to describe freckles as an 'imperfection'.

 
Paddy Power Betfair promotes 'mischief-man' Ken Robertson to new advertising director role

Paddy Power Betfair promotes 'mischief-man' Ken Robertson to new advertising director role

12 April 16, Shona Ghosh

Paddy Power Betfair has promoted Ken Robertson to the role of advertising director, where he will be responsible for European advertising across the newly merged entity.

 
Tesco trials Amazon Dash-style automatic grocery reordering

Tesco trials Amazon Dash-style automatic grocery reordering

12 April 16, Shona Ghosh

Tesco has become the first UK supermarket to launch a channel on IFTTT, an automation service that will allow shoppers to reorder groceries automatically and monitor price changes on Tesco.com.

 



Silo-busting tips for marketers who care about customer loyalty

Presented by Brand Republic & Salesforce
Experts from Mozilla and Salesforce will explore the intersection of marketing and customer service and how we can work together to keep customers in mind - Thurs 21 April @ 3pm



 
 
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