Aviva sticks with ZenithOptimedia for media account, Bauer expands targeted in-stream audio ads

 

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18th April 2016

Aviva sticks with ZenithOptimedia for £100m media account ZenithOptimedia has retained Aviva's estimated £100 million global media buying and planning account, beating MEC in a competitive pitch. Bauer Media expands targeted in-stream audio ads beyond Absolute Radio Bauer Media is expanding its targeted in-stream audio ads to its Kiss, Kerrang!, Planet Rock and Heat Radio stations. Thinkbox: We're not looking for a fight with YouTube Tess Alps, the chair of Thinkbox, responds to Campaign's head of media, Gideon Spanier, who said last week that the commercial TV trade body is engaged in an "epic battle" with YouTube. Publishers 'breaking law' by tracking users who block their ads Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. Myerson quits as Desmond's right-hand man after 21 years Richard Desmond's right-hand man and "brother-in-arms", Stan Myerson, is quitting publishing group Northern & Shell after 21 years. Online ad viewability 'at highest level in 18 months' Online ad viewability in the UK has increased to its highest level in 18 months, according to new figures from ad vertification company Meetrics.   Media Week 30 under 30 - a winner's advice for entering Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition.          Presented by Media Week Sharing widgets: how something so small can be so powerful The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne. Dominic Proctor: Why it's time to mobilise at Advertising Week Europe Brands must look beyond apps and focus on high quality and varied mobile advertising, says the global president of Group M. Publicis Media names Morrissey UK CEO and Georgiadis as chairman Publicis Media has turned to an outsider, the former AKQA general manager, Amanda Morrissey, to head its four British media agencies as UK chief executive with insider Phil Georgiadis appointed as UK chairman. Latest blogs Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. My Media Week: Bobi Carley, Disney This week Bobi Carley, UK commercial director, Disney, is busy locking down partnerships ahead of a summer of big film releases. Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. Senior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £40k + 20% comms, London (Central), London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Affiliate Partnerships Executive - leading consumer publisher , Media IQ Recruitment Up to £24k basic + bonus, London (Central), London (Greater) Head of Demand - programmatic mobile , Ultimate Asset £80000 - £90000 per annum + bonus + benefits, West End

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