marketing your business online: Channel 4 launches disability ad competition, Why creative and media agencies are better apart

Tuesday, 19 April 2016

Channel 4 launches disability ad competition, Why creative and media agencies are better apart

Media AM Bulletin


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19th April 2016

Channel 4 launches £1m disability ad competition

Channel 4 is going to give away £1 million of airtime to the brand that comes up with the best creative idea featuring people with disabilities.

Why creative and media agencies are better apart - unless you're Asda

Goodstuff's founding partner argues that media agencies should sit outside creative agency management.

Watch: Martin Sorrell on how the industry can deal with ad-blocking

Campaign caught up with Sir Martin Sorrell, the chief executive of WPP, following his appearance at Advertising Week Europe on Monday.

Sorrell on his pay packet: 'this is the way to do it'

Sir Martin Sorrell, the chief executive of WPP, has defended his £63 million share-linked remuneration package, saying: "I passionately believe this is the way to do it".

Tracy De Groose: the big idea is going to die

The big idea will no longer be something that the industry refers to, according to Tracy De Groose, the chief executive at Dentsu Aegis Network UK.

Nomad Foods appoints ZenithOptimedia as media agency

Nomad Foods Europe, the owner of the Birds Eye and Findus brands, has appointed ZenithOptimedia as its media planning and buying agency across Europe after a competitive pitch.

Hewlett Packard Enterprise pulls ads from FT after 'ad threat' letter controversy

Tech firm Hewlett Packard Enterprise (HPE) has stopped advertising in the Financial Times after a letter from the firm's comms chief was criticised by one of the newspaper's columnists for containing a "threat" relating to its ad spend, Campaign's sister title PRWeek has learned.

Publicis Groupe UK revenue down 0.7%

Publicis Groupe's UK revenue shrank by 0.7 per cent year on year in the first three months of 2016, despite the company's global revenue growing by 8.9 per cent.

Media Week 30 under 30 - a winner's advice for entering Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition.
Presented by Media Week

Publishers 'breaking law' by tracking users who block their ads

Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning.

Bauer Media expands targeted in-stream audio ads beyond Absolute Radio

Bauer Media is expanding its targeted in-stream audio ads to its Kiss, Kerrang!, Planet Rock and Heat Radio stations.

Aviva sticks with ZenithOptimedia for £100m media account

ZenithOptimedia has retained Aviva's estimated £100 million global media buying and planning account, beating MEC in a competitive pitch.

Facebook Video Search: Another string in an increasingly powerful bow

The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics.

My Media Week: Bobi Carley, Disney

This week Bobi Carley, UK commercial director, Disney, is busy locking down partnerships ahead of a summer of big film releases.

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly.