One in four people forecast to use ad-blockers by 2017; Yahoo reports $99m loss as suitors queue; Airbnb rolls out 'Live There' campaign

View in web browser   |   Add to safe senders Daily News 20th April

One in four people forecast to use ad-blockers by 2017 20 April 16, Omar Oakes More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer.   Yahoo reports $99m loss as suitors queue...and more 20 April 16, Shona Ghosh Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   Airbnb targets families for the first time with 'Live There' campaign 19 April 16, Shona Ghosh Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic.   Evian returns to TV with new baby ad 19 April 16, James Swift Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach.   Heathrow expansion group told by ASA not to repeat claim about local support 20 April 16, Sam Burne James Back Heathrow, a group campaigning for the expansion of London Heathrow Airport rather than rival option Gatwick, has been told by the UK's ad regulator not to repeat its claim that "most people living... read more   Possible picks up Specsavers digital service design 20 April 16, Gurjit Degun Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design.   Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch 19 April 16, Simon Gwynn Coca-Cola Great Britain (CCGB) is overhauling its product lineup by rebranding and reformulating Coke Zero to become Coca-Cola Zero Sugar.   DigitasLBi's Lianne Dixon promoted to international client service director 20 April 16, Gurjit Degun Lianne Dixon, the global client partner at DigitasLBi, has been promoted to international client service director.   Omnicom picks Ghazi to lead Annalect in EMEA 20 April 16, Omar Oakes Omnicom Media Group has appointed Jon Ghazi, the managing director of Arc, to be the EMEA chief executive of Annalect.   Retail brands are failing consumers if online and offline are out of sync 20 April 16, Terry Hunter When retailers treat their online and physical channels as separate entities, they fail consumers, says Terry Hunter, UK MD at Astound Commerce.   Ad Pulse: How Apple's Cookie Monster ad became an online hit 20 April 16, Unruly Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers.   My Media Week: Matt Scheckner 20 April 16, Hayley Hayes The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner   "When there were fewer channels, you needed to know less" Karen Blackett Presented by Campaign & The Trade Desk MediaCom UK chairwoman, Karen Blackett, kicks off the relay of a new chain reaction series – where the industry's biggest boundary pushers interview each other.                 ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £70k plus great benefits   £70-75k depending on experience Judi Patton, London   ACCOUNT MANAGER   £22000 - £29000 per annum + Benefits Live Recruitment, Middlesex   Product Manager   Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber   Senior Technical Account Manager (ad ops/AM)   Salary approx £40k + 20% comms MediaMigo Recruitment Limited., London (Central), London (Greater)   Senior Account Manager / Junior Account Director   £30,000 - £40,000 (depending on experience) Sarah Moir, Bristol (City Centre), City of Bristol               See all jobs

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