marketing your business online: Google's Naughton on TV and the tax debacle, ISBA's media transparency contracts under fire

Friday, 29 April 2016

Google's Naughton on TV and the tax debacle, ISBA's media transparency contracts under fire

Media AM Bulletin


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29th April 2016

Naughton steps up agency charm offensive at Google

Google's UK and Ireland sales chief on YouTube's value as an ad platform, its competition with TV and the tax debacle.

ISBA's media transparency contracts under fire from agencies

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.

Harvey Nichols' Vogue ad features 100-year-old fashion model

Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue.

Google, Facebook, Twitter: From frenemy to frival

It's important to change the language of competition in our complex media world, Lindsay Pattison writes.

Ad narcissism: why our industry should put down the mirror

Kate Nettleton, a strategy director at Bartle Bogle Hegarty, on why advertising should end its obsession with the reflecting pool.

PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.

Ask and you shall receive: The humanisation of search Our constantly-connected lifestyle is transforming the search experience - making it more human. As search becomes more ubiquitous, people expect an experience that goes beyond search and understands them in a more personal, intimate way. And search is evolving to do just that.
Presented by Media Week & Microsoft

Ogilvy & Mather and WPP top Effie Index

Ogilvy & Mather has been named as the most effective ad network in the world by the Effie Index, while its owner, WPP, was named the most effective holding company for the fifth year in a row.

Iris hires ex-BuzzFeed director of brand strategy Lewis

Digby Lewis, the former director of brand strategy at BuzzFeed, has joined Iris to lead its global content division Content That Pops.

WPP revenue up 10.5% despite marketing taking 'back seat' for clients

WPP, the owner of Group M and Ogilvy & Mather, has reported a 10.5 per cent increase in revenue year on year to £3.08 billion for the first quarter of 2016.

My Media Week: Scott Nelson, Viber

We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform.

Ad-blocking is a sideshow - it's time to combat fraud

The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform.

Key trends for the media industry from the 2016 NAB Show

As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends.