Thursday, 21 April 2016

Instagram influencer hits out at 'annoying' blogger tactics by watch brand; Live streaming of sport is 'ticking time bomb'; What the sugar tax means for brands’ digital storytelling

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Brand Republlic
Digital PM brought to you by The Wall 21st April
 
Instagram influencer hits out at 'annoying' blogger tactics by watch brand

Instagram influencer hits out at 'annoying' blogger tactics by watch brand

21 April 16, Gemma Charles

Watch brand Daniel Wellington has been publicly slammed for its online influencer strategy by photographer and Instagram blogger Tobi Shinobi.

 
Live streaming of sport is 'ticking time bomb' for broadcasters

Live streaming of sport is 'ticking time bomb' for broadcasters

21 April 16, Omar Oakes

Live streaming of sport is the "ticking time bomb" facing broadcasters across the world, Advertising Week Europe heard today.

 
In Australia, Krispy Kreme fires up donut jukebox for American vintage flavors

In Australia, Krispy Kreme fires up donut jukebox for American vintage flavors

21 April 16, Campaign staff

From Australia: "American Classics" for Krispy Kreme by Digital Arts Network & Eleven

 
How to beat the blockers in this new age of mobile

How to beat the blockers in this new age of mobile

21 April 16, Daniel Joseph

Personal, always on and with payment just a tap away, today's most creative and effective advertising opportunities can be found in mobile apps - and yet one of the biggest mistakes many brands make is... read more

 
Big data can't solve every challenge

Big data can't solve every challenge

21 April 16, Julian Boulding

No wonder the tech giants want to buy creative agencies - the very best independent shops are capable of things that big data can never crack

 
Jerry Buhlmann on Brexit, the digital economy and Sorrell's pay

Jerry Buhlmann on Brexit, the digital economy and Sorrell's pay

21 April 16, Maisie McCabe

Jerry Buhlmann, the chief executive of Dentsu Aegis Nework, discussed the importance of the digital economy, threat of Brexit and Sir Martin Sorrell's pay at Advertising Week Europe this morning.

 
Tech viewpoint on growth through SEO

Tech viewpoint on growth through SEO

21 April 16, Simon Dance

In an era when "growth at all costs" marketing is becoming less relevant, or at least more scrutinised, how can SEO become the cornerstone of profitable growth?

 
 
21 April 16
What the sugar tax means for brands' digital storytelling

The idea behind the sugar tax is simple: an increase in price will lead to a decrease in consumption, and healthier consumers as a result. Yet while it works to an extent – a similar tax in Finland...

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21 April 16
Video: the future of content marketing?

You hardly need to me to tell you that in the past five years there has been an explosion of online video. Cisco even predicts that within three years 90% of the world's online traffic will be video-based...

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21 April 16
The Daily Poke: Keep it Phresh

Love food and hate waste? Well, Israel and China-based startup, Phresh, have come up with a fresh way of making your fruit and vegetables last longer. Their new food protectors use plant-based organic...

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20 April 16
How the IP system is supporting creativity in business

The UK has a strong reputation for its creativity in many sectors, including graphic design, fashion and homeware. It is vitally important that the legal systems in place support and encourage this...

read more
 
 
 
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