This week's top features and opinions: Adland must speak up in EU debate, The man who made Advertising Week, Supermarket war heats up

 

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Campaign Sunday Best April 24, 2016

This week's top features and opinions Adland: speak up in the EU debate Paul Twivy Advertising needs to use its persuasive powers to engage the public in the upcoming referendum. Advertising Week's Scheckner: 'I know how to do showbiz' Claire Beale Meet the man who, in less than four years, captured the hearts of the tight-knit London scene and established Advertising Week Europe as a fixture in the industry calendar The supermarket war heats up Gideon Spanier The industry is on high alert as grocers rethink their creative and media strategies. Heroes: Stanley Kubrick by Daniel Kleinman Daniel Kleinman Each film a reinvention of a genre, each totally different yet brilliant, the famously obsessive director never strayed from his vision. The agency of the future? Ecclestone may disagree Claire Beale There was a moment, pretty early on, in the talk between Sir Martin Sorrell and Bernie Ecclestone at Advertising Week Europe when it seemed the world had slipped on its axis. Were we back in the 70s? A view from Dave Trott: Pay it forward Dave Trott Mason Wartman moved from Philadelphia to work on Wall Street. Is the ad industry stifling creativity? Characters don't come much more colourful than Wilfred Emmanuel-Jones - dismissed from the army, defeated in his bid to become a Tory MP, a former TV producer and now founder of the food brand The Black Farmer. Will more clients integrate media and creative? Gurjit Degun Others could follow in Asda's footsteps by getting media and creative capabilities under one roof, Gurjit Degun writes. Presenting Publicis Media: a surprisingly British affair Gideon Spanier A French-owned business with a distinctly British accent, it claims to bring a new model to market. Production company Somesuch is branching out into publishing Brittaney Kiefer Suze Olbrich edits Somesuch Stories, a storytelling platform created by the production company Somesuch. Earlier this year, Somesuch Stories published its first print edition, exploring culture, nature, sex and society. Disability is not an issue to revisit every four years Maisie McCabe Channel 4's "meet the superhumans" spot burst into the public consciousness four years ago in an attempt to change the way people thought about disability. Do awards judges read headlines? Steve Harrison Neglecting to include a headline in an ad reduces the chances of it being read. So why on earth are creatives being encouraged to do so, Steve Harrison asks. Brands rip up media plan in the face of disruption Gideon Spanier Tesco is in the middle of an extraordinary media planning experiment. Tech viewpoint on growth through SEO Simon Dance In an era when "growth at all costs" marketing is becoming less relevant, or at least more scrutinised, how can SEO become the cornerstone of profitable growth? Diary: Now that's a superfan News that the creative shop Rehabstudio is giving UK staff a morning's holiday on 25 April to watch the 2am première of Game Of Thrones has blossomed from a post on LinkedIn to the Daily Mail and beyond. History of advertising: No 169: Ed Artzt's speech notes When Ed Artzt, Procter & Gamble's chairman and chief executive, strode to the podium in the ballroom of West Virginia's Greenbrier to deliver the keynote address at the 1994 convention of the American Association of Advertising Agencies, nobody had any idea of the bombshell he was about to drop. On the Campaign couch: Is it time to force flexible working? Jeremy Bullmore Is it time to force people to work from home for some period of the week (within reason)? How to beat the blockers in this new age of mobile Daniel Joseph Personal, always on and with payment just a tap away, today's most creative and effective advertising opportunities can be found in mobile apps - and yet one of the biggest mistakes many brands make is to treat mobile merely as another digital advertising channel. Are you a media industry leader of tomorrow? Gideon Spanier Media Week's 30 Under 30 showcases rising stars across the business. Do you have what it takes, Gideon Spanier asks. Campaign Jobs Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End ACCOUNT MANAGER £22000 - £29000 per annum + Benefits Live Recruitment, Middlesex Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Senior Account Manager / Junior Account Director £30,000 - £40,000 (depending on experience) Sarah Moir, Bristol (City Centre), City of Bristol

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