TfL selects winner of creative account, Working parents don't feel supported by employers, YouTube launches Bumper Ads

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Campaign Daily Fix April 27, 2016

Latest news TfL selects VCCP for creative account Kate Magee Transport for London has selected VCCP to handle its creative account after an intensive nine-month pitch process. One in five working parents says employer 'does not support them' Gurjit Degun One in five parents in the advertising and media industries has said that their employer does not support them at all, according to Nabs, the non-profit organisation. YouTube launches six-second Bumper Ads Omar Oakes Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users. Telling advertising's big story: how UK is selling ads to the world Karen Fraser Karen Fraser, the director of Credos, the think-tank, explains the Advertising Association's work to show how advertising is a big contributor to the UK economy. Team GB stars brought in for Kellogg's Olympic campaign Ian Griggs Taylor Herring has fired the starting gun on an eight-month campaign for Kellogg's ahead of Rio 2016, using several British Olympic stars. Argos' Black Friday ad banned Omar Oakes A Black Friday ad for Argos promoting discounted laptops has been banned for being "misleading" after it failed to show how it was meeting demand. Predicting 2020: The end of the media owner Nick Baughan The future media industry will be divided between content creators and content distributors, says Maxus' chief executive. Sky wins DHL as first international client Gideon Spanier Sky has won DHL as its first international client that will run an ad campaign across the pay-TV giant's five European markets simultaneously. Hilton's first 360 video ad puts mobile viewers in Barbados Ilyse Liffreing Tourism industry remains bullish on sales potential of VR technology AnyVan.com picks Innocean UK for creative Gurjit Degun AnyVan.com, the removals service site, has appointed Innocean UK to handle its £2 million creative account without a pitch. DCM restructures sales team led by Barker Omar Oakes Digital Cinema Media has promoted its head of agency sales, Davina Barker, to the role of sales director in a team restructure. The Work Knorr "love at first taste" by MullenLowe Tatia Pilieva, who directed the 2014 viral ad "first kiss", has shot an online spot for Knorr, where the brand plays cupid by pairing people based on their culinary tastes. Nike "just do it Greece" by Wieden & Kennedy Amsterdam Greek athletes are shown training in derelict stadiums in a new Nike campaign. Editor's Pick Will more clients integrate media and creative? Gurjit Degun Others could follow in Asda's footsteps by getting media and creative capabilities under one roof, Gurjit Degun writes. Production company Somesuch is branching out into publishing Brittaney Kiefer Suze Olbrich edits Somesuch Stories, a storytelling platform created by the production company Somesuch. Earlier this year, Somesuch Stories published its first print edition, exploring culture, nature, sex and society. Tinder: how one of the world's biggest brands came to be Presented by Campaign & Hearst Forming an astonishing 11 billion matches from 100 million downloads of the app, the dating phenomenon has seen incredible growth for a start-up. What is the secret to its success?      Campaign Jobs ACCOUNT DIRECTOR £35000 - £50000 per annum Live Recruitment, East Midlands Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) Innovation Director - Digital Strategy, Global Media Agency £75000 - £85000 per annum + Great Agency Benefits Ultimate Asset, West End

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