Internet history repeats itself with Facebook Messenger bots; Land Rover claims first with live test drives on Periscope and Facebook Live; An idiot's guide to Twitter

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Internet history repeats itself with Facebook Messenger bots 13 April 16, Shona Ghosh Facebook has turned Messenger into a platform-within-a-platform, expanding its role from a chat service for friends to a wider communications network.   Invest in STEM talent earlier, ex-BBC presenter Maggie Philbin tells adland 13 April 16, Kate Magee Adland should invest in STEM talent at an earlier stage in order to secure its future, the former BBC presenter Maggie Philbin has said at an IPA event.   Land Rover claims first with live test drives on Periscope and Facebook Live 13 April 16, Matthew Chapman Land Rover is broadcasting test drives live on streaming services Periscope and Facebook Live video in a move it claims is the first of its kind for the car industry.   Brand bots on Facebook will need empathy and humanity to work 13 April 16, Ali Strayton The robots are well and truly on the march, with their herald Mark Zuckerberg (and pretty much every digital media outlet on the planet) proclaiming this week that the era of the chatbot is upon us, writes... read more   FT repositions global brand with 'first truly integrated campaign' 13 April 16, Sam Burne James With the new slogan 'Make the right connections', the Financial Times has launched a brand repositioning campaign.   An idiot's guide to Twitter 13 April 16, Josh Burt As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors.   Pinterest to launch marketing developer partners scheme in UK 13 April 16, Gurjit Degun Pinterest will be working with 4C, Adaptly, Amobee and Brand Networks in the UK as it expands its marketing developer partners scheme following the launch of UK Promoted Pins last week.   Facebook founder Mark Zuckerberg unveils chatbots...and more 13 April 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Blu's CMO on why e-cigarette brands should appeal to the heart 13 April 16, Simon Gwynn E-cigarettes have had their work cut out overcoming safety concerns and image problems - but it's time for brands to take their communication to the next level, says Blu's marketing boss.   DigitasLBi's global client services director Ezekiel handed wider US roles 12 April 16, Gurjit Degun Laurent Ezekiel, the global client services director at DigitasLBi, has also become the managing director for New York and Atlanta.     13 April 16 From ad blocking to programmatic – what matters at Advertising Week Europe 2016 Unless you have been hiding under a rock, you will be aware that Advertising Week Europe kicks off in London on Monday (April 18 th ). The great and good from the industry will be descending on W1D to... read more   13 April 16 What happens in Vegas: NADA 2016 in review So now I've acclimatised, having spent a long weekend in Las Vegas for this year's NADA (National Automobile Dealers Association) Convention and Expo, I have just finished briefing the team back at The... read more   13 April 16 The Daily Poke: Brawn is beautiful IMG Models have taken an X-L leap for mankind and launched Brawn, a plus-sized male model division. Ivan Bart, president of IMG, claims that they're extending the conversation about size and diversity... read more   13 April 16 How your brand can keep up with the personalisation trend Delivering personalisation has become the Holy Grail for brands in recent years. Just last month my cereal box informed me that I can create my own personalised virtual spoon via an easy, three-step online... read more   13 April 16 Five reasons to use artificial intelligence Driverless cars, personal assistants and a robot Scarlett Johansson have all made headlines in the past three months. Artificial intelligence is taking the world by storm. But how can AI have an impact... read more   13 April 16 Digital and creative professionals: stand up and get healthy Sitting all day isn't great for our health. Research shows that the average office worker sits 5 hours 41 minutes, causing some scientists declare,"Sitting is the new smoking." 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