Publishers 'breaking law' by tracking users who block their ads; KFC Australia apologises over misjudged tweet; The Facebookification of Instagram – how can brands benefit?

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Publishers 'breaking law' by tracking users who block their ads 18 April 16, Omar Oakes Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning.   Hewlett Packard Enterprise pulls ads from FT after 'ad threat' letter controversy 18 April 16, John Harrington Tech firm Hewlett Packard Enterprise (HPE) has stopped advertising in the Financial Times after a letter from the firm's comms chief was criticised by one of the newspaper's columnists for containing a... read more   KFC Australia apologises over misjudged tweet 18 April 16, Faaez Samadi Food brand's self-proclaimed "NSFW" tweet with picture of a couple on the sofa was pulled after swift criticism online.   Online ad viewability 'at highest level in 18 months' 18 April 16, Omar Oakes Online ad viewability in the UK has increased to its highest level in 18 months, according to new figures from ad vertification company Meetrics.   A bewigged Jason Statham 'bull surfs' in a Statham fantasy world for bizarre LG spot 18 April 16, Unruly Social video expert Unruly reviews the latest viral by LG.   Wallace and Gromit's makers on how virtual reality is reshaping storytelling 18 April 16, Shona Ghosh Virtual reality isn't just expensive to produce, it's completely overturned traditional methods of storytelling on film. Here Aardman explains how it's rethinking narrative when the viewer is in control.   How Apple, Unilever and Marvel are using brand purpose to drive innovation 18 April 16, Jo Parker The business benefits of a powerful brand purpose are well rehearsed but its ability to drive innovation is often overlooked, writes Jo Parker, CEO, Chime Specialist Group.   Thinkbox: We're not looking for a fight with YouTube 18 April 16, Tess Alps Tess Alps, the chair of Thinkbox, responds to Campaign's head of media, Gideon Spanier, who said last week that the commercial TV trade body is engaged in an "epic battle" with YouTube.   Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot 15 April 16, Omar Oakes Taylor Swift's calamity with exercise equipment for Apple remains the most shared ad of the week, with over 300 shares.     18 April 16 The Daily Poke: Smart bag it Self-scan checkout machines have sped up the consumer experience at many supermarkets. But now, two companies – Twyst and QueueHop – are going even further and eliminating the checkout line... read more   18 April 16 What does Facebook's new 360 camera mean for the VR industry? Facebook's new 360 camera is a very exciting prospect for the VR industry. It's a pro level device that takes a lot of the principles of Google's Jump camera but replaces the GoPros with higher end... read more   18 April 16 Gyms need the right digital tools to engage visitors Nicer gyms have a problem—they're getting killed by budget gyms. If you (or they) are wondering why, look no further than gym-goers. In their eyes, too many gyms provide a building, not a service. Read... read more   18 April 16 How can organisations produce a more integrated and relevant offering? The customer buying journey is becoming ever more dynamic and more open across many different platforms…mobile, social, search, digital, offline, even crowd-sourced. In B2B as much as B2C, people... read more   18 April 16 The Facebookification of Instagram – how can brands benefit? With so many social media platforms to choose from, Instagram has become one of the go to platforms, with over 400,000 million monthly active users. In five years, Instagram has powered to social media... read more   15 April 16 Case study: how a children's personalised publisher saw an 18% sales rise In a competitive environment such as online retail, keeping customers engaged throughout their purchase journey can be a challenge. For pure-play ecommerce retailers, getting the customer journey right... read more                   PR Account Manager/Senior Account Manager   Negotiable Live Recruitment, Leeds   Senior Digital Project Manager – Off Oxford Street Agency   Up to £50k plus benefits Fill Recruitment, London (Central), London (Greater)   Account Manager - Media Planning - Global Auto Brand   £32000 - £40000 per annum + Agency Benefits Ultimate Asset, London   CRM Manager   Competitive GAME UK, Basingstoke, Hampshire   Strategic communication manager (SIO)   £42,370 - £48,595 Home Office, London (Central), London (Greater)   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)               See all jobs

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