Facebook mobile ad sales surge; Topshop tries to take the nerd out of wearable tech with start-up competition; The path to absolute video viewability

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Facebook mobile ad sales surge, WPP upbeat despite potential Brexit...and more 28 April 16, Matthew Chapman Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   Topshop tries to take the nerd out of wearable tech with start-up competition 28 April 16, Shona Ghosh Topshop has followed the example set by John Lewis, William Hill and numerous other big brands in launching its own start-up programme, Top Pitch.   Mars Temptations' 'talking cat collar' lets cats put their feelings into words 28 April 16, Simon Gwynn Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has made the dream of feline speech a reality with talking collar 'Catterbox'.   Facebook and Twitter gear up for live video battle as mobile adspend war intensifies 28 April 16, Matthew Chapman Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.   Panasonic hails 'amazing' Team GB fans in social media Olympics campaign 28 April 16, Simon Gwynn Panasonic is celebrating Great Britain's army of Olympic 'Superfans' in its Rio 2016 campaign - the first major social push for the brand - which launched today.   Iris hires ex-BuzzFeed director of brand strategy Lewis 28 April 16, Gurjit Degun Digby Lewis, the former director of brand strategy at BuzzFeed, has joined Iris to lead its global content division Content That Pops.   Marketing tech: changing the way budgets are spent 28 April 16, Simon James As technology recasts marketing budgets, has Bellwether become outdated and do we need a measure that accurately reflect clients' investments, Simon James asks.   Google, Facebook, Twitter: From frenemy to frival 28 April 16, Lindsay Pattison It's important to change the language of competition in our complex media world, Lindsay Pattison writes.   Is live-streaming a ticking time bomb for sports broadcasters? 28 April 16, Gideon Spanier Will platforms such as YouTube, Twitter and Facebook become the natural home for live sport, Gideon Spanier asks.     28 April 16 Why an omnichannel approach is key to retail success Consumers today crave more control and flexibility from their shopping experience, which has been compounded by the rise of digital and the fact it's driving people away from the high street. It's... read more   28 April 16 The path to absolute video viewability Absolute viewability is the dream of the ad tech industry, with every impression in total view for the required length of time – but there's still a long journey ahead to make this a reality. Read more... read more   28 April 16 The Daily Poke: Cold press convenience Fruit and vegetable juice may be squeezing out some juicy profits, as the market is set to expand at a CAGR of 4.2% by 2022. West Coast company, Juicero, could become the Nespresso of fruit and vegetable... read more   27 April 16 Virgin Media's VIVID House Party VR experience is a first Virtual Reality (VR) has got heads turning. Mobile World Congress, CES, and SXSW were all dominated by VR this year (even more so than last). Many are even declaring this as the moment that VR reaches... read more                   ART DIRECTOR   Dependent on experience Live Recruitment, West Yorkshire   PPC Executive   £25k Dot-Gap, London (Central)   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £70k plus great benefits   £70-75k depending on experience Judi Patton, London   SHOPPER MARKETING ACCOUNT HANDLERS – London agencies - £20k-55k (perm & freelance)   £20-£55k- plus bonus and benefits Judi Patton, London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr...   Account Manager - Media Planning - Global Auto Brand   £32000 - £40000 per annum + Agency Benefits Ultimate Asset, London   Marketing Communications Manager   Competitive SelectScience, Corston, Bath   Head of Brand   Competitive Casumo, Malta (MT)   Brand Partnership Executive   £28,564 - £34,685 per annum. Tourism Ireland, London (Central), London (Greater)   Senior Copywriter   £30,000 - £35,000 dependent on experience. Uniform, London/Liverpool   Marketing executive: Data and Insight   Up to £22,000 pa (subject to experience) plus excellent benefits Redactive Media Group, London (Central), London (Greater)               See all jobs

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