The end of the media owner, Sky wins DHL as first international client

 

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27th April 2016

Predicting 2020: The end of the media owner The future media industry will be divided between content creators and content distributors, says Maxus' chief executive. Sky wins DHL as first international client Sky has won DHL as its first international client that will run an ad campaign across the pay-TV giant's five European markets simultaneously. YouTube launches six-second Bumper Ads Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users. Ad-blocking is a sideshow - it's time to combat fraud The current ad tech ecosystem is inherently flawed, says the managing director of Admedo, the programmatic advertising platform. One in five working parents says employer 'does not support them' One in five parents in the advertising and media industries has said that their employer does not support them at all, according to Nabs, the non-profit organisation. DCM restructures sales team led by Barker Digital Cinema Media has promoted its head of agency sales, Davina Barker, to the role of sales director in a team restructure. My Media Week: Scott Nelson, Viber We join Scott Nelson, head of North America at mobile messaging app Viber, as he collaborates on content with Buzzfeed and welcomes brands onto Viber’s Public Chat platform.   Ask and you shall receive: The humanisation of search Our constantly-connected lifestyle is transforming the search experience - making it more human. As search becomes more ubiquitous, people expect an experience that goes beyond search and understands them in a more personal, intimate way. And search is evolving to do just that.          Presented by Media Week & Microsoft The Times and Sunday Times combine for first joint brand campaign The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign. UK adspend grew at highest rate since 2010 to £20 billion UK adspend grew at its highest rate since 2010 last year by 7.5 per cent to £20.1 billion, according to the Advertising Association/Warc Expenditure Report. JCDecaux names Berwin and Thomas as co-CEOs in UK JCDecaux has promoted Spencer Berwin and Philip Thomas to co-chief executives of its UK business. Latest blogs Key trends for the media industry from the 2016 NAB Show As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends. My Media Week: Matt Scheckner, Advertising Week The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. Programmatic Senior Trader (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £50k + 20% comms, London (Central), London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Exhibition Sales Manager , Formula Won up to £30k +5% on all sales + bens, London (Greater) Promotions & Project Manager , Carreras Lathane Associates - CLA £35000 - £40000 Pro Rata, London (Central) Business Development Manager - award winning and innovative publisher , Media IQ Recruitment Up to £40k basic + Uncapped Commission (OTE of £70-80k), London (Central), London (Greater)

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