Sky says online advertising not as effective, ITV appoints a new media agency

 

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25th April 2016

Sky: Online advertising isn't as effective as digital evangelists think We're entering a new era in online advertising because brands are using data and technology to question its effectiveness, says Andrew Mortimer, director of media at Sky. ITV hands media account to Goodstuff ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch as Mindshare's 11-year relationship with the broadcaster comes to an end. Telegraph owners are richest media moguls in UK, says Sunday Times Rich List Sir David and Sir Frederick Barclay, who own Telegraph Media Group, are the richest people in media in the UK, according to The Sunday Times Rich List 2016. TSB launches media review TSB, the independent bank, has begun a review of its media planning and buying requirements, putting Manning Gottlieb OMD on alert. Britain's Got Talent maintains audience hold with almost 10m tuning in ITV's Britain's Got Talent has maintained its hold on audiences for the third week running, attracting 9.9 million viewers on Saturday night. Clash of Kings games app launches ad to cash in on Game of Thrones hype Mobile gaming app Clash of Kings is hoping to benefit from the hype surrounding the launch of the latest series of TV drama Game of Thrones by launching a multi-media ad campaign to drive app downloads. ZenithOptimedia's Shotton: why balance is key to marketing happiness Marketing happiness comes from a balanced view of the world, says Richard Shotton, head of insight at ZenithOptimedia IPG reports 6.7% rise in organic revenue Interpublic Group, the owner of McCann and MullenLowe, has posted a 6.7 per cent increase in organic revenue for the first three months of the year.   Media Week 30 under 30 - a winner's advice for entering Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition.          Presented by Media Week Little Black Dress picks M2M as first media agency Little Black Dress, the women's fashion and lifestyle brand, has appointed M2M Media as its first media agency after a competitive pitch. Why Carat is ditching the word 'innovation' After Carat announced it is dropping the term "innovation" from job and team names, the agency's head of innovation explains the thinking behind the move. Live streaming of sport is 'ticking time bomb' for broadcasters Live streaming of sport is the "ticking time bomb" facing broadcasters across the world, Advertising Week Europe heard today. Latest blogs Key trends for the media industry from the 2016 NAB Show As the broadcast industry gathers in Las Vegas this week for the National Association of Broadcasters Show, Gavin Mann, the global broadcast industry lead at Accenture, looks at some of the key trends. My Media Week: Matt Scheckner, Advertising Week The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. Senior Ad ops Manager (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £50k + 20% comms, London (Central), London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Sales Execs & Key Account Managers - Media Sales , Reilly People £20000 - £30000 per annum + car plus open commission, Rochester Graduate Telesales , Reilly People £18000 - £19000 per annum + bonuses, London Media Assistant , Think Media On application, Soho, London

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