Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 23rd April 2016

Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch KFC Australia apologises over misjudged tweet Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs 'Women don't need to defeminise, they need to be themselves,' easyJet CEO McCall says Let go of the 30-second ad on mobile, says Snapchat's content chief Airbnb targets families for the first time with 'Live There' campaign Evian returns to TV with new baby ad YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters Chanel, Starbucks and Cartier most popular brands among China's middle class Burger King becomes Burger Queen in royal birthday rebrand What's the Queen's favourite spread? Ma'am-ite Instagram influencer hits out at 'annoying' blogger tactics by watch brand Top Cat takes out a mortgage in Halifax campaign A bewigged Jason Statham 'bull surfs' in a Statham fantasy world for bizarre LG spot JOBS BOARD Junior Account Manager , Network Career Consultants£25000 - £28000 per annum , North London Marketing Manager , EMR | Specialist Marketing Recruitment£40000 - £50000 per annum , London Senior Marketing Manager - Financial Services , Direct Recruitment-Client Side£80k + bonus + bens , London (Central), London (Greater) Data & CRM Account Director - Retail Client , Direct Recruitment- Data & Insight£55K- £60K , London (Central), London (Greater) Email Senior Account Director , Direct Recruitment- Data & Insight£50K- £60K , London (Central), London (Greater)

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