Evian returns to TV with baby ad, If bots helped creatives do their jobs, Ad-blocker use on the rise

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Campaign Daily Fix April 20, 2016

Latest news Evian returns to TV with new baby ad James Swift Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach. Bots and humans: the new interactive tools that could help creatives Russell Davies Are we entering a new age of interactive design, or is that a load of hype? Russell Davies looks at new tools that could help creative people do their jobs. One in four people forecast to use ad-blockers by 2017 Omar Oakes More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer. YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters Gideon Spanier YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively low" sums with YouTube. Airbnb targets families for the first time with 'Live There' campaign Shona Ghosh Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic. MailOnline's nine rules for advertisers to reach millennials Gideon Spanier More than three-quarters of 18 to 34 year olds like advertising and more than 80 per cent of those who use ad-blockers fear they "could be missing something", according to research by MailOnline and Metro about how brands can woo millennials. Ad Pulse: How Apple's Cookie Monster ad became an online hit Unruly Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers. Shazam makes mobile advertising play with Shazam for Brands Gurjit Degun Shazam, the music app, has created tools to help brands advertise on its platform. Microsoft's CMO on the art and science of immersive storytelling Paul Davies Technology and creativity are inextricably linked. Microsoft's chief marketing officer for the UK shares advice on combining the two. Judge allows Martinez rape joke video as evidence in JWT trial Eleftheria Parpis Faces of JWT executives must be blurred in public release, says judge Four ways to reach your best brand advocates: introducing the makers St. John Betteridge Are your advocates simply raising awareness of your brand, or are they actually helping you to convert awareness in to action? That depends on whether you know the makers, says the managing director of advertising at Time Out UK. Why media owners and agencies need to play their part in women speaking up Abby Carvosso Abby Carvosso, the group managing director of advertising at Bauer Media, explains why speaking up is so important for women - and how the media community can play its part. The Work BT "faster" by Abbott Mead Vickers BBDO Ryan Reynolds, the star of Deadpool, follows in the footsteps of Ewan McGregor and Rebel Wilson to feature in the new BT ad. Formula E "leap of faith" by Little Dot Studios A stuntman back flips over a speeding Formula E car in a 360-degree online video designed to drum up interest in the fledgling sport. Also in the news Possible picks up Specsavers digital service design Gurjit Degun Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. DigitasLBi's Lianne Dixon promoted to international client service director Gurjit Degun Lianne Dixon, the global client partner at DigitasLBi, has been promoted to international client service director. Women are talking about sport. It's time to listen. Pedro Avery Pedro Avery, the global chief executive at Havas Sport & Entertainment, questions the sports marketing industry model in the face of a burgeoning women's sports sector. Watch: Sky increases investment in digital Gideon Spanier & Helen Hoddinott Sky is investing more in online and social media, but still believes strongly in traditional media such as TV and outdoor, according to its director of media, Andrew Mortimer. Heathrow expansion group told by ASA not to repeat claim about local support Sam Burne James Back Heathrow, a group campaigning for the expansion of London Heathrow Airport rather than rival option Gatwick, has been told by the UK's ad regulator not to repeat its claim that "most people living in communities near Heathrow Airport support its expansion". Omnicom picks Ghazi to lead Annalect in EMEA Omar Oakes Omnicom Media Group has appointed Jon Ghazi, the managing director of Arc, to be the EMEA chief executive of Annalect. Omnicom UK organic revenue up 2.2% Omar Oakes Omnicom Group's UK organic revenue in the first quarter of 2016 was up 2.2 per cent on the previous year. Arrows, antics and Adland  Presented by Campaign & RedSofa Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards - the new benchmark for industry talent.      Campaign Jobs ACCOUNT MANAGER £22000 - £29000 per annum + Benefits Live Recruitment, Middlesex Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Senior Account Manager / Junior Account Director £30,000 - £40,000 (depending on experience) Sarah Moir, Bristol (City Centre), City of Bristol Studio Manager / Trafficker £25,000 - £32,000 + bonus Sarah Moir, Bristol (City Centre), City of Bristol

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