Tuesday, 26 April 2016

Times and Sunday Times reveal joint brand campaign, UK adspend at highest rate since 2010, That question you've been afraid to ask

Campaign Daily Fix

Campaign Daily Fix
April 26, 2016

Latest news

The Times and Sunday Times combine for first joint brand campaign
The Times and Sunday Times combine for first joint brand campaign

James Swift

The Times and The Sunday Times have released a stirring TV ad as part of their first joint brand campaign.

UK adspend grew to £20 billion at highest rate since 2010
UK adspend grew to £20 billion at highest rate since 2010

Gurjit Degun

UK adspend grew at its highest rate since 2010 last year by 7.5 per cent to £20.1 billion, according to the Advertising Association/Warc Expenditure Report.

That question you've always been afraid to ask...
That question you've always been afraid to ask...

Staff

As Campaign relaunches on 9 May to cater for the whole marketing audience, with Marketing, Media Week and Brand Republic becoming part of the new brand, we want to hear from you - the questions you've never got a frank answer to, or been too afraid to ask, of your agency or client.

BHS: the struggling retailer's best ads
BHS: the struggling retailer's best ads

Gurjit Degun

Now that the troubled retailer has filed for administration, Campaign takes a look at BHS's ads over the past few years.

JCDecaux names Berwin and Thomas as co-CEOs in UK
JCDecaux names Berwin and Thomas as co-CEOs in UK

Gideon Spanier

JCDecaux has promoted Spencer Berwin and Philip Thomas to co-chief executives of its UK business.

Publicis Groupe shortlists 320 for Publicis90 initiative
Publicis Groupe shortlists 320 for Publicis90 initiative

Gurjit Degun

Publicis Groupe has shortlisted 320 ideas, a combination of start-ups and initiatives, to be part of Publicis90, which will support new businesses and projects in the digital space.

Disney bets on Nokia for virtual reality future
Disney bets on Nokia for virtual reality future

Shona Ghosh

Disney has signed its first virtual reality partnership, handing Nokia's Ozo virtual reality camera to marketers and filmmakers across its brands.

Unilever hires 'First Kiss' director and makes (real) love blossom for Knorr campaign
Unilever hires 'First Kiss' director and makes (real) love blossom for Knorr campaign

Simon Gwynn

Knorr has turned matchmaker for its new global campaign, Love at First Taste, which explores the idea of bringing people together based on their flavour preferences.

MullenLowe Group merges Mediahub and Profero Performance
MullenLowe Group merges Mediahub and Profero Performance

Gurjit Degun

MullenLowe Mediahub has launched a performance media arm following a merger with MullenLowe Profero Performance.

Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1
Lee Clow and Dan Wieden on the endless search for creative freedom, Part 1

Eleftheria Parpis

Colleen DeCourcy, global co-executive creative director of Wieden + Kennedy, interviews the legendary creatives about the industry they helped build.

Lee Clow and Dan Wieden on independence and creative leadership, Part 2
Lee Clow and Dan Wieden on independence and creative leadership, Part 2

Eleftheria Parpis

"The companies that lead the industry into the future should be led by creative people, not by management types," says Clow

Ben Priest becomes president of The Thinkbox Academy
Ben Priest becomes president of The Thinkbox Academy

Staff

Ben Priest, the chief creative officer of Adam & Eve/DDB, has been appointed president of The Thinkbox Academy, the group of 250 senior creative champions from the advertising industry who choose the winners of the Thinkboxes awards.

The Work

Save the Children
Save the Children "every last child" by Adam & Eve/DDB

Adam & Eve/DDB has created a global campaign for Save the Children that coincides with the charity's new report highlighting forgotten groups of children.

Boots No7
Boots No7 "ready for more" by Mother

The ballet dancer Alessandra Ferri performs with a hologram of her younger self in a new ad for Boots No7's Triple Action Serum.

BBC
BBC "Attenborough at 90" by BBC Creative

One of BBC Creative's first tasks since being established in January has been to create trails for the programmes celebrating Sir David Attenborough, who turns 90 on 8 May.

Trending

Top Cat takes out a mortgage in Halifax campaign
Top Cat takes out a mortgage in Halifax campaign

Omar Oakes

Top Cat, the gangster feline protagonist from the animated 60s series, is coming back to terrestrial TV tonight in a new ad campaign by Halifax.

WATCH: Gustavo Martinez makes rape joke at 2015 JWT meeting
WATCH: Gustavo Martinez makes rape joke at 2015 JWT meeting

Eleftheria Parpis

The tape of the ex-CEO joking about rape in front of agency executives has been admitted as evidence in discrimination suit

Homebase deletes 'tasteless' Prince tweet
Homebase deletes 'tasteless' Prince tweet

John Harrington

UK DIY store chain Homebase has been accused of bad taste for publishing a promotional tweet for the brand that contained #RIPPRINCE.




Tinder: how one of the world's biggest brands came to be Presented by Campaign & Hearst Forming an astonishing 11 billion matches from 100 million downloads of the app, the dating phenomenon has seen incredible growth for a start-up. What is the secret to its success?     


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