This week's top features and opinions: Tony Kaye's sausage salvation, Why planners make good CEOs, Havas' creative home under construction

 

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Campaign Sunday Best April 10, 2016

This week's top features and opinions Tony Kaye's sausage salvation Kate Magee The controversial director Tony Kaye and Wilfred Emmanuel-Jones, the owner of The Black Farmer, had an understanding when they made a TV spot together. Kate Magee meets the pair to discuss the ad, Brussels sprouts and whether there is still room for absolute creatives in adland. Who said planners don't make good CEOs? Lucy Jameson The strategy chief turned agency boss Lucy Jameson thinks adland needs more people to follow in her footsteps. Building creativity: Havas Village under construction Gurjit Degun Havas London's ECDs want their new home to boost the group's creative firepower. A view from Dave Trott: Fun beats data Dave Trott Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road. Highfield takes Johnston upmarket after acquiring i Gideon Spanier The paper's new boss tells Gideon Spanier how its affluent readership can help revive a regional publisher dogged by debt. Auto Trader test drives new advertising model Gurjit Degun An alternative take on native is the latest digital innovation from the market-leading classifieds website. Are commercials cast too cautiously? It seems that no sooner had Thinkbox warned agencies of being too timid when casting commercials than MullenLowe London was taking it at its word. Can tablet apps ever work for glossy magazines? Gurjit Degun Print titles are finding it hard to succeed in digital form, as the closure of Stylist's iPad app shows, Gurjit Degun writes. A beacon of diversity, Channel 4 must be protected Tom Knox This past year, I've been banging the drum for gender and ethnic diversity in agencies as part of my IPA agenda. So I was alarmed when I heard about a possible government privatisation of that beacon of diversity in the UK's delicate media ecosystem, Channel 4. Trust is becoming the urgent issue of our time Maisie McCabe Many big news stories of recent years have centred on trust. It's about the little things: the case for small data Martin Lindstrom Big data cannot truly provide insights into who we are and what we desire, Martin Lindstrom writes. Media owners face distribution dilemma Nick Baughan The music industry hints at what the loss of the means of distribution and exchange can lead to, Nick Baughan writes. London deserves a festival that reflects its status Tim Lindsay We Londoners live in the most creative city on Earth. Forget Adblockalypse - it's robots that will destroy us Ross Barnes Advertising's doomsday is nigh, according to the soothsayers who have been obsessing about a new buzzword that exploded in media land last year. The future of our news business relies on quality Gideon Spanier Making money from news is difficult, particularly when journalism often involves upsetting vested interests. Tech viewpoint: Net-A-Porter's Hogan on the customer journey Lauren Hogan Innovative retailers are seeing the value in extending their services to ensure they provide a coherent user experience for customers. On the Campaign couch: How do I set aside my agency bias? Jeremy Bullmore Dear Jeremy, I really want to work with a certain agency but I'm aware that it needs to be a fair process. How do I put my biases aside? History of advertising: No 167: Jay Conrad Levinson's Guerrilla Marketing There is irony in the fact that somebody who helped develop some of the biggest campaigns - from the Marlboro Man to the Jolly Green Giant - should later be lauded as the man who showed advertisers with shallower pockets how to thwart them. Diary: Tax attacks The Times ran a story in its business section last week attacking HM Revenue & Customs, after a freedom of information request revealed that a £6 million marketing campaign against tax avoidance "used an advertising agency ultimately controlled in an offshore haven". Campaign Jobs Creative Director (Packaging) £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London Marketing Director £45000 - £50000 per annum Impact Creative, London Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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