YouTube claims it delivers better returns than TV, MailOnline's rules to reach millennials

 

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20th April 2016

YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively low" sums with YouTube. MailOnline's nine rules for advertisers to reach millennials More than three-quarters of 18 to 34 year olds like advertising and more than 80 per cent of those who use ad-blockers fear they "could be missing something", according to research by MailOnline and Metro about how brands can woo millennials. Shazam makes mobile advertising play with Shazam for Brands Shazam, the music app, has created tools to help brands advertise on its platform. One in four people forecast to use ad-blockers by 2017 More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer. Independent media agencies form new global network The7stars is teaming up with a global consortium of independent media agencies to launch Local Planet, a global media agency network, to take on the likes of Group M and Omnicom Media Group. MT Rainey named Channel 4 deputy chairman MT Rainey, one of the founders of Rainey Kelly Campbell Roalfe/Y&R, has been appointed as the deputy chairman of Channel 4. Ad Pulse: How Apple's Cookie Monster ad became an online hit Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers. Omnicom picks Ghazi to lead Annalect in EMEA Omnicom Media Group has appointed Jon Ghazi, the managing director of Arc, to be the EMEA chief executive of Annalect. My Media Week: Matt Scheckner, Advertising Week The view from the top of Advertising Week Europe from the chief executive, Matt Scheckner Women are talking about sport. It's time to listen. Pedro Avery, the global chief executive at Havas Sport & Entertainment, questions the sports marketing industry model in the face of a burgeoning women's sports sector. Channel 4: next taboo to tackle is mental health issues The next taboo to tackle in disability is mental health, Dan Brooke, the chief marketing and communications officer at Channel 4, told Advertising Week Europe this morning. Omnicom UK organic revenue up 2.2% Omnicom Group's UK organic revenue in the first quarter of 2016 was up 2.2 per cent on the previous year.   Media Week 30 under 30 - a winner's advice for entering Since winning Media Week 30 under 30 in 2012, Kwai Chi has gone on to become marketing director and social activationist for The Social Partners. He shares his tips for winning this year's competition.          Presented by Media Week Why media owners and agencies need to play their part in women speaking up Abby Carvosso, the group managing director of advertising at Bauer Media, explains why speaking up is so important for women - and how the media community can play its part. Four ways to reach your best brand advocates: introducing the makers Are your advocates simply raising awareness of your brand, or are they actually helping you to convert awareness in to action? That depends on whether you know the makers, says the managing director of advertising at Time Out UK. Why creative and media agencies are better apart - unless you're Asda Goodstuff's founding partner argues that media agencies should sit outside creative agency management. Latest blogs Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. My Media Week: Bobi Carley, Disney This week Bobi Carley, UK commercial director, Disney, is busy locking down partnerships ahead of a summer of big film releases. Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. Senior Technical Account Manager (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £40k + 20% comms, London (Central), London (Greater) Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Exhibition Sales Consultant - New Business , Dragonfly Recruitment £23000.00 - £25000.00 per annum + Bonus + Benefits, London Account Executive - Media Sales , Pathfinders £25-30K, London (Central), London (Greater)

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