Let go of the 30-second ad on mobile, says Snapchat's content chief + Airbnb, Youtube & Evian

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Marketing Daily , 20th April 2016

Let go of the 30-second ad on mobile, says Snapchat's content chief Airbnb targets families for the first time with 'Live There' campaign YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters Evian returns to TV with new baby ad Women 'critical' to the success of the Under Armour brand, says European marketing boss Boots No7 pits 52-year-old ballerina against her 19-year-old hologrammatic self Peroni deal will see Asahi Group change the shape of European beer market From chat bots to VR: pitching 'the next big thing' to the board Chanel, Starbucks and Cartier most popular brands among China's middle class Retail brands are failing consumers if online and offline are out of sync Yahoo reports $99m loss as suitors queue...and more Rubbish at recruiting? Live discussion on how to engage and retain top creative talent - Tuesday 19 April @ 1.30pm Presented by BRAND REPUBLIC and WORKFRONT JOBS BOARD Head of Digital , EMR | Specialist Marketing Recruitment£70000 - £90000 per annum , London Senior Account Manager, branding, design and marketing agency , Gabriele Skelton£30000 - £40000 per annum , London Innovation Manager , Better Placed RecruitmentNegotiable , London Strategy Directors , Ferrari HealyCompetitive salary & benefits , London (Central), London (Greater) Digital Marketing Executive , Stopgap£30000 per annum , London

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