John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads; MEC launches Wavemaker global content division; The new rules of video advertising

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John Lewis, Nestlé and Tesco first UK brands to use Pinterest ads 06 April 16, Omar Oakes Pinterest has rolled out its Promoted Pins service in the UK, the first country outside of the US where advertising has been introduced into its model.   Coke prints lyrics on cans so consumers can Shazam their karaoke skills 06 April 16, Simon Gwynn If music be the soda of friendship, Coke is on the right lines with the new stage of its 'Share a Coke...' campaign, which sees the personal names featured on cans and bottles make way for song lyrics.   Why Burberry's sponsored Snapchat Discover channel is marketing brilliance 06 April 16, Daniel Williams Almost anything that happens on Snapchat is touted as ground-breaking because of the relative newness of the platform, writes Daniel Williams, luxury and lifestyle planner at Leo Burnett London.   Isobar hires IBM's Cheyney Robinson for EMEA/APAC role 06 April 16, Gurjit Degun Cheyney Robinson, the chief creative officer for Europe at IBM Interactive Experience, has joined Isobar in the new role of chief experience officer for EMEA and Asia Pacific.   Twitter signs deal to stream NFL games live, WhatsApp adds privacy... and more 06 April 16, Ben Bold Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Vodafone recruits former Xbox marketer Paul Evans 06 April 16, Ben Bold Vodafone has hired former Xbox marketer Paul Evans as head of global media.   MEC launches new global content division Wavemaker 06 April 16, Omar Oakes MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients.   Pinterest needs to work with agencies to attract brands 06 April 16, Matthew Knight Pinterest's real potential is adding a layer of curation for brands that don't have their own native content enabled yet, writes the head of strategic innovation at Carat.   Twitter adds message button to tweets 05 April 16, Gurjit Degun Twitter is making it easier for users to share a tweet using its direct message function.   Original, vibrant, honest: Why brands should embrace vloggers 06 April 16, Jonathan Fraser The creative firepower of meaningful connections between brands and vloggers should not be underestimated, even though marketers must tread with care.   Nike likens French footballer Matuidi's career to exploding star in YouTube ad 06 April 16, Ben Bold Nike has launched a 90-second video ad on YouTube that depicts the rise of French football star Blaise Matuidi, with footballing action from his boyhood to today intercut with cosmic imagery of a supernova... read more   Sport England's head of brand and digital on marketing's gender problem 06 April 16, Kate Dale We have the skills to bring more women into digital marketing, so let's do it, says Kate Dale, head of brand and digital strategy at Sport England.   Twitter streaming NFL games has potential to completely change sport 06 April 16, James Kirkham Not to slight traditional broadcasters, but they alone cannot satisfy the needs and appetites of a modern fan, says the head of Copa90.     06 April 16 Why there no such thing as a 'multichannel shopper' Claiming that there is no such thing as a "multichannel shopper" on the surface may sound like a bold statement. After all we are irrefutably more connected than ever before, right? In fact Gartner... read more   06 April 16 The Daily Poke: The wonderful homegrown Soon, you'll be able to find everything you'd need to make a mini allotment on your kitchen countertop in Ikea. The gardening kits have been created in collaboration with scientists from Swedish University... read more   06 April 16 The rise of mobile, and the new rules of video advertising The world's media giants haven't failed to notice that consumers are increasingly watching video online, particularly while on the go. Instagram and Snapchat are just the latest to assert their dominance... read more   05 April 16 CMOs in 2016…caught in a trap, no turning back Behind all the Facebook advertising, mobile apps, optimised sites and other exciting digital initiatives brands are pouring their hard earned cash into, lurks a dirty secret that no CMO dare mention.... read more                   Head of UK Marketing   Competitive GAME UK, Basingstoke, Hampshire   Digital Project Manager - 2 x roles, award winning platform / product business. £50k - £60k   Around £50k - £60k, dependent on experience MODA consult, London (Central), London (Greater)   Account Director – Branding & Design Agency   to £60k Fill Recruitment, London (West), London (Greater)   Associate Client Director (Planning)   £45,000 - £55,000 Dentsu Aegis, London (Greater)   HomeAway-Director, Global Brand Media   Competitive HomeAway, London (Central), London (Greater)   NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   In-house Biddable Executive   Competitive HomeAway, London (Central), London (Greater)   Marketing Manager   Upto £45,000 per annum easyHotel PLC, EC1V 9AZ, London (Greater)               See all jobs

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