Scottish Power reviews media, Saatchis and Blue 449 to work on Asda in same office

 

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14th April 2016

Agencies line up for Scottish Power media Scottish Power, the utilities company, has contacted agencies about a review of its media planning and buying account. Saatchis and Blue 449 set to work on Asda in same office Saatchi & Saatchi and Blue 449 staff are expected to work in the same office to service Asda after the supermarket awarded its ad and media accounts to the Publicis Groupe agencies in a surprise move. News UK renames commercial unit The Bridge News UK is renaming its commercial arm The Bridge as part of a restructure that will bring ad sales and customer data closer together. Facebook Video Search: Another string in an increasingly powerful bow The social media giant's introduction of video search falls short of an aggressive play to further compete with YouTube, says the managing director of ZenithOptimedia's digital performance marketing arm, Performics. My Media Week: Bobi Carley, Disney This week Bobi Carley, UK commercial director, Disney, is busy locking down partnerships ahead of a summer of big film releases. Using social analytics for media planning: a guide for effective planning and targeting Discover how to how to leverage the insights from social data to inform every stage of media planning and buying.          Presented by Brand Republic and Crimson Hexagon Digital adspend growing at fastest rate for seven years Digital adspend is growing at its fastest rate for seven years, according to the latest figures compiled by the Internet Advertising Bureau. Brands not investing enough in video, say senior marketers Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association. Why you should enter Media Week 30 Under 30 Sophie Robinson, creative director of Metro, explains what it takes to win Media Week 30 Under 30 Latest blogs Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. My Media Week: Natalie Bell, Manning Gottlieb OMD Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai. The Times listens to its audience - it's time others did, too Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media. Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Head of Ad Operations - sport social content platform , Ultimate Asset £80000 - £90000 per annum + bonus + stock, West End Junior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £20-24k + 10-20% comms, London (Central), London (Greater) Senior Programmatic Sales Executive , Morgan Rutherford Associates £40K basic+commission, London (Greater)

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