1. MOST READUK adspend hits £20 billion
2. ADVERTISINGUnilever hires 'First Kiss' director and makes (real) love blossom for Knorr
3. SOCIALToronto Silent Film festival screens interactive video on Instagram
4. MARKETINGTesco's IFTTT drive
5. MEDIATimes and Sunday Times run first joint brand campaign
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