How to avoid conflict with your retailers

Hi there, By now, the majority of retailers have adapted to e-commerce with most selling their products online, but for brands it hasn’t all been smooth sailing. If you’ve taken the leap into the world of direct selling, we’ll bet that you’ve come across, or at least thought about, the potential conflict with your retailers. So how can you create a joint proposition between your brand and retailers in order to mitigate channel conflict before it even occurs? Brand Republic brings you two specialist reports on this matter, which we thought you might find useful. Managing Channel Conflict in the Retail Space We recently gathered marketing chiefs from the likes of Coca Cola, Graze.Com, Iglo Group and NotOnTheHighStreet.com around a table to thrash out the issues of selling direct to consumers. This report summarises the findings and explores how to adapt to the changing needs of the consumer, whilst nurturing partnerships with retailers and delivering a consistent experience to end users. Download Here Brands and Retailers: Whats Your Current Relationship Status? This report discusses the pros and cons of selling direct whilst shedding light on the best ways brands can create blended strategies between traditional and direct-to-consumer distribution models. It shows you the right questions you should be asking of your brand when selling direct, as well as ways to open up communication with your retailers. Download Here Kind Regards, Brand Republic Your email has been sent to rogernadal36@gmail.com If you would like to unsubscribe from Brand Republic whitepapers, please click here Registered office: Bridge House, 69 London Road Twickenham, Greater London TW1 3SP.