Online ad viewability at highest level in 18 months, Why the big idea is dying, Advertising Week kicks off

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Campaign Daily Fix April 18, 2016

Latest news Online ad viewability 'at highest level in 18 months' Omar Oakes Online ad viewability in the UK has increased to its highest level in 18 months, according to new figures from ad vertification company Meetrics. Advertising Week Europe's CEO hopes new venue will take event to next level Claire Beale Advertising Week Europe kicks off this week with a new venue in London's Picturehouse Central and four days of seminars featuring agency chiefs and marketing leaders. Tracy De Groose: the big idea is going to die Gurjit Degun The big idea will no longer be something that the industry refers to, according to Tracy De Groose, the chief executive at Dentsu Aegis Network UK. Aviva sticks with ZenithOptimedia for £100m media account Gideon Spanier ZenithOptimedia has retained Aviva's estimated £100 million global media buying and planning account, beating MEC in a competitive pitch. Bauer Media expands targeted in-stream audio ads beyond Absolute Radio Maisie McCabe Bauer Media is expanding its targeted in-stream audio ads to its Kiss, Kerrang!, Planet Rock and Heat Radio stations. Publishers 'breaking law' by tracking users who block their ads Omar Oakes Publishers are breaking European law by banning users with ad-blocking software, Advertising Week Europe heard this morning. Npower awards creative account to FCB Inferno Omar Oakes Npower has appointed FCB Inferno as its creative agency following a competitive pitch. Hewlett Packard Enterprise pulls ads from FT after 'ad threat' letter controversy John Harrington Tech firm Hewlett Packard Enterprise (HPE) has stopped advertising in the Financial Times after a letter from the firm's comms chief was criticised by one of the newspaper's columnists for containing a "threat" relating to its ad spend, Campaign's sister title PRWeek has learned. Thinkbox: We're not looking for a fight with YouTube Tess Alps Tess Alps, the chair of Thinkbox, responds to Campaign's head of media, Gideon Spanier, who said last week that the commercial TV trade body is engaged in an "epic battle" with YouTube. Creativity is the building block of education, says CP&B's Pinder Richard Pinder Richard Pinder, the UK and international chief executive at Crispin Porter & Bogusky, on how agencies can lead the fight to champion creativity beyond the confines of the advertising industry. Myerson quits as Desmond's right-hand man after 21 years Gideon Spanier Richard Desmond's right-hand man and "brother-in-arms", Stan Myerson, is quitting publishing group Northern & Shell after 21 years. The Work Rowntree's "the smile factory" by J Walter Thompson J Walter Thompson's first masterbrand campaign for Nestlé Rowntree's imagines a factory of tiny workers inside every sweet doing their best to make the confectionery delicious. Editor's Pick Gaston Legorburu: "We're changing the way the world works" James Swift Ahead of his D&AD Festival appearance, Gaston Legorburu talks to James Swift about the thinking behind Storyscaping and why the industry needs to get on board. MullenLowe leads charge for 'modern full service' Gurjit Degun Jonathan Fowles is now heading the UK arm of Mediahub as the group moves to a full-service model. Promoted content Trending: Your content, sir By using data to get a fuller picture of their customers, brands have the ability to give them exactly what they want, just when they want it. Their very own butler service geared to the age of personal experience Arrows, antics and Adland  Presented by Campaign & RedSofa Forget about the 2016 Cannes Lions, it's all about the RedSofa Arrows Awards - the new benchmark for industry talent.      Campaign Jobs ACCOUNT MANAGER £22000 - £29000 per annum + Benefits Live Recruitment, Middlesex Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater)

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