Thursday 14 April 2016

Coty launches global review; Asos hints at buy button trials on Instagram and Pinterest; De la Fosse named Ogilvy & Mather's group CCO

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Brand Republlic
Daily News 14th April
 
Coty launches global review

Coty launches global review

14 April 16, Gurjit Degun

Beauty company approaches agencies over creative and digital cosmetics accounts.

 
Asos hints at buy button trials on Instagram and Pinterest

Asos hints at buy button trials on Instagram and Pinterest

14 April 16, Shona Ghosh

Social shopping, after multiple false starts, still hasn't take off, but Asos might make a go of it with buy button trials.

 
Snapchat adds augmented reality, Burberry warns on luxury market...and more

Snapchat adds augmented reality, Burberry warns on luxury market...and more

14 April 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Heineken kicks off below-the-line pitch

Heineken kicks off below-the-line pitch

14 April 16, Gurjit Degun

Heineken, the Dutch brewer, is reviewing its UK below-the-line business.

 
Mecca Bingo in hunt for creative agency

Mecca Bingo in hunt for creative agency

14 April 16, Gurjit Degun

Mecca Bingo, the gaming operator owned by Rank Group, is searching for an agency to handle its creative work.

 
A view from Dave Trott: What's in the kitty?

A view from Dave Trott: What's in the kitty?

14 April 16, Dave Trott

In Japan, the Kishigawa branch line was losing $4.7 million a year.

 
De la Fosse named Ogilvy & Mather's group CCO

De la Fosse named Ogilvy & Mather's group CCO

14 April 16, Maisie McCabe

Ogilvy & Mather Group UK has promoted Emma de la Fosse, the joint chief creative officer at OgilvyOne EMEA, as its first group chief creative officer.

 
Ad budgets up as confidence sinks

Ad budgets up as confidence sinks

14 April 16, Kate Magee

UK marketing budgets have risen in the first quarter of 2016, but uncertainty over Brexit has seen financial confidence plummet to a three-year low, research says.

 
Sainsbury's marketing head praises adland's diverse skill sets

Sainsbury's marketing head praises adland's diverse skill sets

14 April 16, Gemma Charles

Sainsbury's head of marketing strategy Sarah Ellis has praised agencies' ability to create diverse teams .

 
Brands not investing enough in video, say senior marketers

Brands not investing enough in video, say senior marketers

14 April 16, Omar Oakes

Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association.

 
Saatchis and Blue 449 set to work on Asda in same office

Saatchis and Blue 449 set to work on Asda in same office

14 April 16, Gideon Spanier

Saatchi & Saatchi and Blue 449 staff are expected to work in the same office to service Asda after the supermarket awarded its ad and media accounts to the Publicis Groupe agencies in a surprise move.

 
Odeon calls pitch for advertising account

Odeon calls pitch for advertising account

14 April 16, James Swift

Odeon, the UK's biggest cinema chain, is on the lookout for a new creative agency.

 
Agencies line up for Scottish Power media

Agencies line up for Scottish Power media

14 April 16, Gurjit Degun

Scottish Power, the utilities company, has contacted agencies about a review of its media planning and buying account.

 
Agencies accuse BrewDog of exploitative behaviour

Agencies accuse BrewDog of exploitative behaviour

14 April 16, James Swift

BrewDog has been accused of exploiting small agencies after dismissing several shops from a pitch process without letting them present their ideas.

 
Ferrero seeks agency for below-the-line task

Ferrero seeks agency for below-the-line task

14 April 16, Omar Oakes

Ferrero, the owner of Ferrero Rocher, Tic Tac and Nutella, is on the hunt for a below-the-line agency in the UK.

 



Silo-busting tips for marketers who care about customer loyalty

Presented by Brand Republic & Salesforce
Experts from Mozilla and Salesforce will explore the intersection of marketing and customer service and how we can work together to keep customers in mind - Thurs 21 April @ 3pm



 
 
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