marketing your business online: Asda hands media and creative to Publicis Groupe, UKTV overtakes Channel 5 and Sky

Tuesday, 12 April 2016

Asda hands media and creative to Publicis Groupe, UKTV overtakes Channel 5 and Sky

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12th April 2016

Asda hands £95m media and creative to Publicis Groupe in double coup

Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move.

UKTV overtakes Channel 5 and Sky

UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year.

Media on Trial: the i

Rick Hirst, the UK chief executive of Mcgarrybowen, gives his take on the newspaper's first issue as a Johnston Press product.

The great advertising jargon detox is here

Why have we constructed our own language which is meaningless to the very people our industry is built around, asks Bloomberg Media's EMEA head of sales.

Waitrose to air live ad from dairy farm

Waitrose will broadcast a live ad from one of its dairy farms this week to show customers where their food comes from.

Using social analytics for media planning: a guide for effective planning and targeting Discover how to how to leverage the insights from social data to inform every stage of media planning and buying.
Presented by Brand Republic and Crimson Hexagon

Daily Mail levels hypocrisy charge at Guardian newspapers over tax affairs

The Daily Mail has taken aim at the Guardian Media Group, accusing it of hypocrisy over its tax affairs in the wake of the 'Panama Papers' leak.

Jenny Biggam: Why transparency is the key to trust

Media agencies have to do the legwork when it comes to rebuilding trust, but brands can also play their part, says the founding partner of the7stars.

Britain's Got Talent returns with 8.8m viewers

Britain's Got Talent attracted 8.8 million viewers for ITV on Saturday, almost double the audience of The Voice final on BBC.

Why Sorrell is wrong about the in-house programmatic trend

Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly.

My Media Week: Natalie Bell, Manning Gottlieb OMD

Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai.

The Times listens to its audience - it's time others did, too

Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media.