Daily Mail eyes bid for Yahoo; Jenny Biggam; Britain's Got Talent is back; Facebook; The Guardian

 

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11th April 2016

Daily Mail eyes bid for Yahoo The publisher of the Daily Mail is considering a bid for Yahoo alongside private equity firms. Jenny Biggam: Why transparency is the key to trust Media agencies have to do the legwork when it comes to rebuilding trust, but brands can also play their part, says the founding partner of the7stars. Britain's Got Talent returns with 8.8m viewers Britain's Got Talent attracted 8.8 million viewers for ITV on Saturday, almost double the audience of The Voice final on BBC. More than clicks and shares: why Facebook's Dunnhumby deal matters Facebook and Dunnhumby's combined reach makes their measurement deal exciting for brands - but remember we had this before with Yahoo and Nectar, writes Matthew Bell, head of strategy at MEC London. Daily Mail levels hypocrisy charge at Guardian newspapers over tax affairs The Daily Mail has taken aim at the Guardian Media Group, accusing it of hypocrisy over its tax affairs in the wake of the 'Panama Papers' leak. Using social analytics for media planning: a guide for effective planning and targeting Discover how to how to leverage the insights from social data to inform every stage of media planning and buying.          Presented by Brand Republic and Crimson Hexagon Campaign Viral Chart: Taylor Swift falling off treadmill goes viral for Apple Apple Music's ad featuring Taylor Swift - in which the singer dramatically drops to the floor while running on a treadmill - was by far the most shared ad this week. Everest appoints All Response Media for UK media Everest, the home improvement and windows company, has appointed All Response Media to its UK media planning and buying account. Brands admit to flouting ad industry code on influencer marketing Six in 10 marketing and PR professionals admit to flouting the UK's official code around influencer marketing, a study has found. Latest blogs Why Sorrell is wrong about the in-house programmatic trend Sir Martin Sorrell’s view that advertisers trying to do programmatic in-house will be a short-lived trend is incorrect, argues Infectious Media's chief executive, Martin Kelly. My Media Week: Natalie Bell, Manning Gottlieb OMD Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai. The Times listens to its audience - it's time others did, too Brands who understand their audience behaviour are those that are really able to deliver success to both consumers and advertisers, says the head of media operations at Total Media. Senior Sales Manager - leading ad tech platform , Ultimate Asset £55000 - £60000 per annum + bonus, West End Creative Solutions Manager - Sales Planner - Sexy Ad Solutions , Ultimate Asset £35000 - £40000 per annum + commission and benefits, London Head of Ad Operations - sport social content platform , Ultimate Asset £80000 - £90000 per annum + bonus + stock, West End Junior Technical AM (ad ops/AM) , MediaMigo Recruitment Limited Salary approx £20-24k + 10-20% comms, London (Central), London (Greater) Digital Sales Manager - game changing new ad product!! , MediaMigo Recruitment Limited £40-50k dep on experience + 40% comms and benefits, London (Central), London (Greater)

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