Monday, 25 April 2016

Idris Elba stars in Purdey's brand relaunch; BHS administration threatens 11,000 jobs; Selfridges campaign fights female objectification

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Brand Republlic
Daily News 25th April
 
Idris Elba aims to make dreams come true in Purdey's brand relaunch

Idris Elba aims to make dreams come true in Purdey's brand relaunch

25 April 16, Omar Oakes

Idris Elba is fronting a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams.

 
BHS administration threatens 11,000 jobs...and more

BHS administration threatens 11,000 jobs...and more

25 April 16, Shona Ghosh

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Selfridges fights female objectification in balletic lingerie campaign

Selfridges fights female objectification in balletic lingerie campaign

22 April 16, Shona Ghosh

Selfridges has actively tried to fight clichéd images of women in underwear for its latest lingerie shoot, which stars amateur models with different body shapes and ethnicities.

 
3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's

3 great ads I had nothing to do with #31: Ben Priest on Tango, Lynx and Levi's

25 April 16, Staff

Ben Priest, Founding Partner and Chief Creative Officer at adam&eve DDB, reveals three great ads he admires but had nothing to do with.

 
ITV hands media account to Goodstuff

ITV hands media account to Goodstuff

22 April 16, Omar Oakes

ITV has appointed Goodstuff Communications as its media planning and buying agency after a competitive pitch as Mindshare's 11-year relationship with the broadcaster comes to an end.

 
Has AI already won?

Has AI already won?

25 April 16, Jon Busby

Siri, Facebook and their friends have made artificial intelligence part of everyday life. But, wonders Jon Busby, digital director at Twogether, is that just the beginning of AI's final move to world domination?

 
Vodafone gives away free Shakespeare in 400th anniversary campaign

Vodafone gives away free Shakespeare in 400th anniversary campaign

22 April 16, Maisie McCabe

Vodafone has partnered with The British Library to distribute early editions of some of Shakespeare's best-known works in streets around the UK and beyond to coincide with the 400th anniversary of his... read more

 
A tribute to Prince: goodbye to this fabulous Roman candle

A tribute to Prince: goodbye to this fabulous Roman candle

22 April 16, Chris Clarke

We seem to be living in a time of unprecedented creative death, writes Chris Clarke, chief creative officer, international, at DigitasLBi.

 
IPG reports 6.7% rise in organic revenue

IPG reports 6.7% rise in organic revenue

22 April 16, Omar Oakes

Interpublic Group, the owner of McCann and MullenLowe, has posted a 6.7 per cent increase in organic revenue for the first three months of the year.

 
Plan International 'make-up vlogs' become sinister paedophile scenarios

Plan International 'make-up vlogs' become sinister paedophile scenarios

22 April 16, Matthew Chapman

Films shot in the style of YouTube makeup tutorials shockingly highlight how some girls are victims of paedophilia and child marriage in a campaign by Plan International.

 
The new TV? Why brands are exploring Facebook Live

The new TV? Why brands are exploring Facebook Live

22 April 16, Shona Ghosh

Facebook, YouTube and Twitter have upped their game in live streaming over the past year - and Airbnb and Land Rover are among the brands taking an interest.

 
FA calls on shirt sponsor Nike to design different kit for girls

FA calls on shirt sponsor Nike to design different kit for girls

22 April 16, Matthew Chapman

The Football Association (FA) is pressuring England shirt sponsor Nike to make a football kit that is different for girls as it seeks to turn the women's game into "big business".

 
Why Carat is ditching the word 'innovation'

Why Carat is ditching the word 'innovation'

22 April 16, Matthew Knight

After Carat announced it is dropping the term "innovation" from job and team names, the agency's head of innovation explains the thinking behind the move.

 



"When there were fewer channels, you needed to know less" Karen Blackett

Presented by Campaign & The Trade Desk
MediaCom UK chairwoman, Karen Blackett, kicks off the relay of a new chain reaction series – where the industry's biggest boundary pushers interview each other.



 
 
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