Friday, 22 April 2016

Google parent Alphabet hit by traffic costs; Havas UK revenue dips in first quarter; Top Cat takes out a mortgage in Halifax campaign

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Brand Republlic
Daily News 22nd April
 
Google parent Alphabet hit by traffic costs, man boobs beat nipple ban...and more

Google parent Alphabet hit by traffic costs, man boobs beat nipple ban...and more

22 April 16, BB

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Havas UK revenue dips in first quarter

Havas UK revenue dips in first quarter

22 April 16, Omar Oakes

Havas has reported a 1.6 per cent decline in year-on-year revenue for the first quarter of 2016.

 
Top Cat takes out a mortgage in Halifax campaign

Top Cat takes out a mortgage in Halifax campaign

22 April 16, Omar Oakes

Top Cat, the gangster feline protagonist from the animated 60s series, is coming back to terrestrial TV tonight in a new ad campaign by Halifax.

 
Premier League deals help boost Under Armour's international business to $147m

Premier League deals help boost Under Armour's international business to $147m

21 April 16, Shona Ghosh

Under Armour has boosted its international business during the first quarter, and it now represents 14% of total revenue.

 
Kwik Fit's return to TV ads lauds staff as 'heroes'

Kwik Fit's return to TV ads lauds staff as 'heroes'

22 April 16, Gurjit Degun

Kwik Fit, the car repairs company, is celebrating its customer service as it returns to TV ads.

 
Grey London tops D&AD winners list

Grey London tops D&AD winners list

21 April 16, James Swift

Grey London has won more Pencils than any other agency at this year's D&AD Awards, thanks to work for Volvo and Mumsnet.

 
Instagram influencer hits out at 'annoying' blogger tactics by watch brand

Instagram influencer hits out at 'annoying' blogger tactics by watch brand

21 April 16, Gemma Charles

Watch brand Daniel Wellington has been publicly slammed for its online influencer strategy by photographer and Instagram blogger Tobi Shinobi.

 
JWT/Geometry joint venture scoops Blossom Hill business

JWT/Geometry joint venture scoops Blossom Hill business

22 April 16, James Swift

J Walter Thompson and Geometry have benefitted from Treasury Wine Estates buying Diageo's wine brands, scooping the shopper marketing business for Blossom Hill.

 
Creative recruiter's death honoured with diversity scholarship fund

Creative recruiter's death honoured with diversity scholarship fund

22 April 16, Omar Oakes

Major Players, the creative and marketing recruitment agency, is commemorating the death of its former managing director in an initiative to boost diversity in the ad industry.

 
Content, data and technology: Which matters more

Content, data and technology: Which matters more

21 April 16, Staff

Content, data, technology. Which has the biggest effect on achieving advertising greatness?

 
Live streaming of sport is 'ticking time bomb' for broadcasters

Live streaming of sport is 'ticking time bomb' for broadcasters

21 April 16, Omar Oakes

Live streaming of sport is the "ticking time bomb" facing broadcasters across the world, Advertising Week Europe heard today.

 
What's the Queen's favourite spread? Ma'am-ite

What's the Queen's favourite spread? Ma'am-ite

21 April 16, Simon Gwynn

Marmite has joined a list of brands recognised for supplying goods and services to the royal household with a Royal Warrant, ahead of the Queen's 90th birthday today (21 April).

 
The National Trust, Radio 4 and Avon named most 'English' brands

The National Trust, Radio 4 and Avon named most 'English' brands

21 April 16, Matthew Chapman

The National Trust, BBC Radio 4 and Avon are among the most 'English' brands, according to research published ahead of St George's Day on Saturday.

 



"When there were fewer channels, you needed to know less" Karen Blackett

Presented by Campaign & The Trade Desk
MediaCom UK chairwoman, Karen Blackett, kicks off the relay of a new chain reaction series – where the industry's biggest boundary pushers interview each other.



 
 
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