Snapchat is 'increasingly important' for Asos customers; Waitrose to air live ad from dairy farm; UKTV overtakes Channel 5 and Sky

View in web browser   |   Add to safe senders Daily News 12th April

Snapchat is 'increasingly important' for Asos customers...and more 12 April 16, Shona Ghosh Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Waitrose to air live ad from dairy farm 12 April 16, Omar Oakes Waitrose will broadcast a live ad from one of its dairy farms this week to show customers where their food comes from.   Aldi sticks with McCann after UK ad pitch 11 April 16, James Swift McCann has retained Aldi's creative advertising account after a competitive pitch.   UKTV overtakes Channel 5 and Sky 12 April 16, Maisie McCabe UKTV overtook Sky and Channel 5 in terms of share of commercial impacts in 2015, as its revenue rose by 13 per cent year on year.   The great advertising jargon detox is here 12 April 16, Viktoria Degtar Why have we constructed our own language which is meaningless to the very people our industry is built around, asks Bloomberg Media's EMEA head of sales.   A&E/DDB uses Google for new Lloyds Bank data campaign 11 April 16, James Swift Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank.   Tesla timeline: how the electric car company built a global brand without advertising 11 April 16, Matthew Chapman Tesla's recent Model 3 launch is the culmination a strategy that has enabled the company to create a global brand without spending any money on advertising.   Jaguar Land Rover mulls taking on Uber at car-sharing and on-demand delivery 11 April 16, Simon Gwynn Jaguar Land Rover (JLR) could be going head-to-head with Uber after creating its own transport tech startup, InMotion.   Actor Michael B. Jordan pokes fun at Kobe Bryant in Apple TV spot 11 April 16, Shona Ghosh Apple's basketball references are usually lost on its non-US audience, but it's latest Apple TV spot with NBA star Kobe Bryant is universally funny.   US presidential election 2016: how candidates are fighting an advertising war 11 April 16, Ben Bold As the race for the White House sees the Republican and Democratic candidates a week away from the next primary in New York, Marketing spoke to Benedict Pringle, founder of politicaladvertising.co.uk and... read more   Media on Trial: the i 11 April 16, Rick Hirst Rick Hirst, the UK chief executive of Mcgarrybowen, gives his take on the newspaper's first issue as a Johnston Press product.   Tim Lindsay: Why the D&AD Festival matters 11 April 16, Tim Lindsay Advertising and design festivals are ten a penny, so why does the D&AD Festival matter? Its chief executive, Tim Lindsay, explains.   Why you should enter Media Week 30 Under 30 11 April 16, Sophie Robinson, creative director of Metro, explains what it takes to win Media Week 30 Under 30   Daily Mail levels hypocrisy charge at Guardian newspapers over tax affairs 11 April 16, Ian Griggs The Daily Mail has taken aim at the Guardian Media Group, accusing it of hypocrisy over its tax affairs in the wake of the 'Panama Papers' leak.   Silo-busting tips for marketers who care about customer loyalty Presented by Brand Republic & Salesforce Experts from Mozilla and Salesforce will explore the intersection of marketing and customer service and how we can work together to keep customers in mind - Thurs 21 April @ 3pm                 Strategy Consultant   £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London   Planner - Client Side - Entertainment   £35 - £45K + Benefits Rare Selection, London (Central), London (Greater)   Strategist   £50000 + benefits Rare Selection, London (Central), London (Greater)   EXHIBITION & EXPERIENTIAL CREATIVE LEAD   £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands   PROJECT MANAGER   £25000 - £40000 per annum Live Recruitment, Leicestershire               See all jobs

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