This week's top features and opinions: The creative team's demise, Paul Smith on creativity, The woman who helped make Wes Anderson's vision reality

 

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Campaign Sunday Best April 17, 2016

This week's top features and opinions The necessary demise of the creative team Jonathan Burley Bill Bernbach came up with a great idea in the 50s: to pair up words with pictures. But as our industry has changed so much since then, why has this set-up remained the same, Jonathan Burley asks. Paul Smith on creativity Maisie McCabe Maisie McCabe finds out how the legendary tailor earned his stripes and discovers the inspiration behind the designs. Annie Atkins: Designing a universe Brittaney Kiefer Annie Atkins tells Brittaney Kiefer about graphic design in film and making directors' visions a reality. Wayne Hemingway: Meaning behind the materials Gurjit Degun Wayne Hemingway speaks to Gurjit Degun about his design principles, from high fashion to housing. Gaston Legorburu: "We're changing the way the world works" James Swift Ahead of his D&AD Festival appearance, Gaston Legorburu talks to James Swift about the thinking behind Storyscaping and why the industry needs to get on board. Asda's return to Publicis is no ordinary appointment Claire Beale Next week will be dominated by Advertising Week Europe and D&AD's festival, where the world's best creative work will be judged and displayed (and we've dedicated more of this week's issue to creativity than usual to mark the occasion). A view from Dave Trott: What's in the kitty? Dave Trott In Japan, the Kishigawa branch line was losing $4.7 million a year. Do agency networks need global CCOs? As the new global chief creative officer at Saatchi & Saatchi, Kate Stanners steps into a network role that polarises opinion. MullenLowe leads charge for 'modern full service' Gurjit Degun Jonathan Fowles is now heading the UK arm of Mediahub as the group moves to a full-service model. You're not all rule-breaking transgressives, are you? Maisie McCabe How seriously do you take your job? Our business does not have ideas - we build them Andy Sandoz The idea is a slippery beast. Elusive, gaslike and visceral. Does media deserve its own category at the D&AD Awards? James Swift The body believes it needs to recognise media's role in great advertising and the blurring of disciplines. Going down the tube? Gideon Spanier Shifting TV budgets to YouTube would be a waste, Thinkbox warns advertisers. Thinkbox/YouTube spat is the start of an epic battle Gideon Spanier Many people's first reaction on hearing that Thinkbox, the commercial TV trade body, has attacked YouTube's reach with millennials is: what took it so long? Why we're loving: Rankin, photographer Rankin directed the new campaign "#StartBreathing" for the shoe brand Geox. It features stylised images of models in dynamic poses. History of advertising: No 168: The first D&AD black Pencil Geoffrey Jones can claim a unique place in the history of a UK ad industry in which his career was fleeting. On the Campaign couch: Should agencies limit working hours? Jeremy Bullmore Wieden & Kennedy has just announced a limit to working hours. Should other agencies follow suit? Diary: Experience counts Martha Lane Fox of Lastminute.com fame is joining the board of Twitter as a non-executive director. Things we like: Another free title Balance, a new free monthly title from EMP, launched this week in a bid to tap into the mindfulness market. Campaign Jobs Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands

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