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| YouTube launches six-second Bumper Ads 26 April 16, Omar Oakes Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users. | |
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| Sky wins DHL as first international client 27 April 16, Gideon Spanier Sky has won DHL as its first international client that will run an ad campaign across the pay-TV giant's five European markets simultaneously. | |
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