Wednesday 27 April 2016

Apple reports first sales drop in 13 years; One in five working parents says employer 'does not support them'; How UK is selling ads to the world

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Brand Republlic
Daily News 27th April
 
Peak iPhone? Apple reports first sales drop in 13 years...and more

Peak iPhone? Apple reports first sales drop in 13 years...and more

27 April 16, Shona Ghosh

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
One in five working parents says employer 'does not support them'

One in five working parents says employer 'does not support them'

27 April 16, Gurjit Degun

One in five parents has said that their employer does not support them at all, according to Nabs, the non-profit organisation.

 
Team GB stars brought in for Kellogg's Olympic campaign

Team GB stars brought in for Kellogg's Olympic campaign

27 April 16, Ian Griggs

Taylor Herring has fired the starting gun on an eight-month campaign for Kellogg's ahead of Rio 2016, using several British Olympic stars.

 
YouTube launches six-second Bumper Ads

YouTube launches six-second Bumper Ads

26 April 16, Omar Oakes

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

 
That question you've always been afraid to ask...

That question you've always been afraid to ask...

26 April 16, Staff

As Campaign relaunches on 9 May to cater for the whole marketing audience, with Marketing, Media Week and Brand Republic becoming part of the new brand, we want to hear from you - the questions you've... read more

 
Sky wins DHL as first international client

Sky wins DHL as first international client

27 April 16, Gideon Spanier

Sky has won DHL as its first international client that will run an ad campaign across the pay-TV giant's five European markets simultaneously.

 
From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

From vlogger partnerships to rubbish football teams, Direct Line CMO talks brand strategy

27 April 16, Simon Gwynn

He's a Youtube personality who rose to the status of internet royalty by making videos that often are essentially about nothing. They are a company which sells people insurance for their cars, homes and... read more

 
Telling advertising's big story: how UK is selling ads to the world

Telling advertising's big story: how UK is selling ads to the world

27 April 16, Karen Fraser

Karen Fraser, the director of Credos, the think-tank, explains the Advertising Association's work to show how advertising is a big contributor to the UK economy.

 
Walkers to reveal Gary Lineker's pants on digital screens if Leicester City wins the league

Walkers to reveal Gary Lineker's pants on digital screens if Leicester City wins the league

26 April 16, Simon Gwynn

Walkers is scandalising the good people of Leicester, Manchester and London with the threat of Gary Lineker's near naked bod as the crisp brand cheers on hometown heroes Leicester City FC in its bid for... read more

 
BHS: the struggling retailer's best ads

BHS: the struggling retailer's best ads

26 April 16, Gurjit Degun

Now that the troubled retailer has filed for administration, Campaign takes a look at BHS's ads over the past few years.

 
DCM restructures sales team led by Barker

DCM restructures sales team led by Barker

26 April 16, Omar Oakes

Digital Cinema Media has promoted its head of agency sales, Davina Barker, to the role of sales director in a team restructure.

 
Film festival transforms its Instagram feed into 'escape room'

Film festival transforms its Instagram feed into 'escape room'

26 April 16, I-Hsien Sherwood

Red Lion Canada translates the popular real-life game into the digital space for the Toronto Silent Film Festival

 



3 great ads I had nothing to do with #31: Tango, Lynx and Levi's

Presented by Brand Republic & Thinkbox
Ben Priest, Founding Partner and Chief Creative Officer at adam&eve DDB, reveals three great ads he admires but had nothing to do with.



 
 
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