Ryan Reynolds to front new BT ad, Vodafone launches campaign, Mindfulness and agency life

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Campaign Daily Fix April 15, 2016

Latest news Ryan Reynolds to front BT's latest 'behind the scenes' ad Omar Oakes Ryan Reynolds will feature in the latest ad in BT's "behind the scenes" campaign, which airs tomorrow. Vodafone to reassure customers with 30-day guarantee campaign Omar Oakes Vodafone's latest TV campaign will promote itself as the first UK mobile operator to offer a 30-day network guarantee, after complaints from customers rose sharply last year. Mindfulness and agency life: A how-to guide Marcelo Peretti Kuhn Forever Beta strategist, Marcelo Peretti Kuhn, explains how over-stressed agency staffers can benefit from applying mindfulness at work. Currys PC World launches six comedy idents for 'The Gadget Show' Shona Ghosh Currys PC World has unveiled six comedy clips for its sponsorship of Channel 5's 'The Gadget Show', showing a series of domestic irritations and accidents. Campaign Viral Chart: Taylor Swift's treadmill mishap retains top spot Omar Oakes Taylor Swift's calamity with exercise equipment for Apple remains the most shared ad of the week, with over 300 shares. Birds Eye selects Grey London for European creative account Kate Magee Nomad Foods Europe, which owns the frozen-food brands Birds Eye, Findus and Iglo, has appointed Grey London to be its lead creative agency across Europe. Sharing widgets: how something so small can be so powerful Craig Tuck The buttons that appear around articles so you can share them are a veritable goldmine to marketers but remain scandalously under-employed by brands, says the UK sales director of RadiumOne. Dominic Proctor: Why it's time to mobilise at Advertising Week Europe Dominic Proctor Brands must look beyond apps and focus on high quality and varied mobile advertising, says the global president of Group M. The Work Currys PC World "there's a gadget for that" by Abbott Mead Vickers BBDO Currys PC World's Christmas campaign with actor Jeff Goldblum was one of the advertising triumphs of the season. Now the brand is back with more humour in its idents supporting the The Gadget Show. Pick of the week: Green Party "the not so secret life of 5 year old politicians" by Creature London Maisie McCabe The Green Party's election ad is this week's pick. Turkey of the week: Chicago Town "the ultimate pizza hit" by Life Omar Oakes Chicago Town's ad is this week's turkey. Editor's Pick Annie Atkins: Designing a universe Brittaney Kiefer Annie Atkins tells Brittaney Kiefer about graphic design in film and making directors' visions a reality. Wayne Hemingway: Meaning behind the materials Gurjit Degun Wayne Hemingway speaks to Gurjit Degun about his design principles, from high fashion to housing. Promoted content Trending: Sign up to creativity It's easy to get distracted by new trends and tech, but a good story well told is the best way to engage the ad-blocking generation. And where better for brands to bring their narrative to life than the big screen? Trending Asda hands £95m media and creative to Publicis Groupe in double coup Gideon Spanier Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. Waitrose to stream live ad from dairy farm Omar Oakes Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from. Aldi sticks with McCann after UK ad pitch James Swift McCann has retained Aldi's creative advertising account after a competitive pitch. "When there were fewer channels, you needed to know less" Karen Blackett Presented by Campaign & The Trade Desk MediaCom UK chairwoman, Karen Blackett, kicks off the relay of our new chain reaction series – where the industry's biggest boundary pushers interview each other.      Campaign Jobs Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands Research Director - Qualitative £80000 - £97000 per annum + bonus + healthcare + pension Jarlett de Grouchy, London

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