Friday, 29 April 2016

Harvey Nics' Vogue ad stars 100-year-old model; Lego admits Ai Weiwei snub 'mistake'; ISBA's media transparency contracts under fire from agencies

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Brand Republlic
Daily News 29th April
 
Harvey Nichols' Vogue ad features 100-year-old fashion model

Harvey Nichols' Vogue ad features 100-year-old fashion model

29 April 16, Omar Oakes

Harvey Nichols' new campaign features the first 100-year-old model to appear in Vogue.

 
Lego admits Ai Weiwei snub 'mistake', Amazon reports record profits...and more

Lego admits Ai Weiwei snub 'mistake', Amazon reports record profits...and more

29 April 16, Matthew Chapman

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
ISBA's media transparency contracts under fire from agencies

ISBA's media transparency contracts under fire from agencies

28 April 16, Matthew Chapman, Omar Oakes and Gideon Spanier

ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.

 
Nick Bailey to leave Isobar

Nick Bailey to leave Isobar

29 April 16, Maisie McCabe

Nick Bailey, the EMEA chief creative officer at Isobar, is leaving the Dentsu Aegis Network agency after three years.

 
PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

PHD and MediaCom lead nominations in Thinkbox TV Planning Awards shortlist

29 April 16, Alice Fiennes

PHD and MediaCom are the most shortlisted agencies in the 2016 Thinkbox TV Planning Awards, run with Campaign, which will be judged next week.

 
Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

Facebook and Twitter gear up for live video battle as mobile adspend war intensifies

28 April 16, Matthew Chapman

Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.

 
Mars Temptations' 'talking cat collar' lets cats put their feelings into words

Mars Temptations' 'talking cat collar' lets cats put their feelings into words

28 April 16, Simon Gwynn

Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has made the dream of feline speech a reality with talking collar 'Catterbox'.

 
Panasonic hails 'amazing' Team GB fans in social media Olympics campaign

Panasonic hails 'amazing' Team GB fans in social media Olympics campaign

28 April 16, Simon Gwynn

Panasonic is celebrating Great Britain's army of Olympic 'Superfans' in its Rio 2016 campaign - the first major social push for the brand - which launched today.

 
When it comes to supermarket promotions, marketers must be the voice of the consumer

When it comes to supermarket promotions, marketers must be the voice of the consumer

28 April 16, Chris Daly

Supermarkets are seen as one of the most authentic sectors - but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing

 
Career quandary: Would I be better off going freelance?

Career quandary: Would I be better off going freelance?

28 April 16, Sarah Ellis Jones

Sarah Ellis Jones, director of business development at Vitamin T, answers a UX designer's dilemma over whether to go freelance

 
If Tarantino told brand stories

If Tarantino told brand stories

28 April 16, James Devon, MBA

Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending

 
What the media can learn from millennials

What the media can learn from millennials

28 April 16,

Media Week 30 under 30 is looking for the brightest rising stars in the industry – so what can the media learn from millennials?

 



3 great ads I had nothing to do with #31: Tango, Lynx and Levi's

Presented by Brand Republic & Thinkbox
Ben Priest, Founding Partner and Chief Creative Officer at adam&eve DDB, reveals three great ads he admires but had nothing to do with.



 
 
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