28 April 16, Matthew Chapman, Omar Oakes and Gideon Spanier
ISBA's attempts to introduce greater transparency around media agency contracts with advertisers are unworkable and irresponsible, it has been claimed.
Twitter's stock is plunging while Facebook's soars, but Twitter is hoping to reverse this trend as the two social media giants prepare to lock horns over live video.
Ever wondered what your cat is trying to tell you? Cat treat brand Temptations, working with Adam & Eve/DDB, has made the dream of feline speech a reality with talking collar 'Catterbox'.
Panasonic is celebrating Great Britain's army of Olympic 'Superfans' in its Rio 2016 campaign - the first major social push for the brand - which launched today.
Supermarkets are seen as one of the most authentic sectors - but must be relentlessly customer-focused to maintain this, says Chris Daly, chief executive of the Chartered Institute of Marketing
Just as Pulp Fiction leapt out of sequence, the once linear purchase journey now has many possible beginnings, data-driven middles but, hopefully, the same ending
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