This week's most read news and best ad campaigns: Sorrell on ad-blocking, Dentsu sets up a new kind of agency, Why the big idea is going to die

 

View in web browser | Add to safe senders list

Campaign Saturday Shot April 23, 2016

This week's most read news and best ad campaigns Most read news Watch: Martin Sorrell on how the industry can deal with ad-blocking James Swift Campaign caught up with Sir Martin Sorrell, the chief executive of WPP, following his appearance at Advertising Week Europe on Monday. Dentsu Aegis Network to launch agency with people from disadvantaged backgrounds Gurjit Degun Dentsu Aegis Network UK is launching a new agency with people from disadvantaged backgrounds, the network's chief executive, Tracy De Groose, announced at Advertising Week Europe today. Tracy De Groose: the big idea is going to die Gurjit Degun The big idea will no longer be something that the industry refers to, according to Tracy De Groose, the chief executive at Dentsu Aegis Network UK. Iris buys specialist creative agency Founded Omar Oakes Iris Worldwide has acquired Founded, a specialist creative agency, in an effort to extend the agency network's reach into the west coast of America. Grey London picks up six D&AD Pencils Gurjit Degun Grey London and Y&R Auckland are leading the pack at the D&AD Festival this week having picked up the most number of Pencils among agencies so far. Just Eat launches creative review Gurjit Degun Just Eat, the online takeaway food site, is on the hunt for an agency to handle its creative account. Grey London tops D&AD winners list James Swift Grey London has won more Pencils than any other agency at this year's D&AD Awards, thanks to work for Volvo and Mumsnet. Homebase deletes 'tasteless' Prince tweet John Harrington UK DIY store chain Homebase has been accused of bad taste for publishing a promotional tweet for the brand that contained #RIPPRINCE. Channel 4 launches £1m disability ad competition Maisie McCabe Channel 4 is going to give away £1 million of airtime to the brand that comes up with the best creative idea featuring people with disabilities. Independent media agencies form new global network Omar Oakes The7stars is teaming up with a global consortium of independent media agencies to launch Local Planet, a global media agency network, to take on the likes of Group M and Omnicom Media Group. Tesco kicks off agency hunt for clothing arm Gurjit Degun Retail giant seeks shop to handle creative activity for the F&F clothing label. Evian returns to TV with new baby ad James Swift Evian is back with another "live young" TV ad. This time its CGI babies have taken over a beach. Martin London hires 4Creative's Browne Gurjit Degun Olivia Browne, the group business director at 4Creative, is to join The Martin Agency as the first managing director of Martin London. Top Cat takes out a mortgage in Halifax campaign Omar Oakes Top Cat, the gangster feline protagonist from the animated 60s series, is coming back to terrestrial TV tonight in a new ad campaign by Halifax. Why creative and media agencies are better apart - unless you're Asda Andrew Stephens Goodstuff's founding partner argues that media agencies should sit outside creative agency management. Top Work Rowntree's "the smile factory" by J Walter Thompson J Walter Thompson's first masterbrand campaign for Nestlé Rowntree's imagines a factory of tiny workers inside every sweet doing their best to make the confectionery delicious. Ikea "wonderful life" by Mother Ikea usually opts for style over schmaltz in its advertising, but the retailer's latest spot by Mother is a chocolate-box retelling of a couple's life together. Foster's "dry cleaner" by Adam & Eve/DDB Foster's introduces a new strapline in its TV ad about a dry-cleaner who abuses his position to experiment with a range of careers. The Sunday Times "fortunes told" by CHI & Partners CHI & Partners has gone with tarot cards as the theme of its first Sunday Times Rich List campaign in four years. Evian "baby bay" by BETC Paris Evian's 2013 "baby & me" ad, which won a silver Lion at Cannes and has more than 123 million hits on YouTube, is a tough act to follow. Pick of the week: Moneysupermarket.com "#epicdanceoff" by Mother Gurjit Degun Moneysupermarket's new ad featuring a dance-off among its campaign stars is this week's pick. BT "faster" by Abbott Mead Vickers BBDO Ryan Reynolds, the star of Deadpool, follows in the footsteps of Ewan McGregor and Rebel Wilson to feature in the new BT ad. Campaign Jobs Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000