Tuesday 19 April 2016

Publicis Groupe UK revenue down 0.7%; YouTube offers livestreaming for 360-degree video; Watch: Martin Sorrell on how the industry can deal with ad-blocking

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Brand Republlic
Daily News 19th April
 
Publicis Groupe UK revenue down 0.7%

Publicis Groupe UK revenue down 0.7%

19 April 16, Omar Oakes

Publicis Groupe's UK revenue shrank by 0.7 per cent year on year in the first three months of 2016, despite the company's global revenue growing by 8.9 per cent.

 
YouTube offers livestreaming for 360-degree video...and more

YouTube offers livestreaming for 360-degree video...and more

19 April 16, Shona Ghosh

Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.

 
Watch: Martin Sorrell on how the industry can deal with ad-blocking

Watch: Martin Sorrell on how the industry can deal with ad-blocking

19 April 16, James Swift

Campaign caught up with Sir Martin Sorrell, the chief executive of WPP, following his appearance at Advertising Week Europe on Monday.

 
Dentsu Aegis Network to launch agency with people from disadvantaged backgrounds

Dentsu Aegis Network to launch agency with people from disadvantaged backgrounds

19 April 16, Gurjit Degun

Dentsu Aegis Network UK is launching a new agency with people from disadvantaged backgrounds, the network's chief executive, Tracy De Groose, announced at Advertising Week Europe today.

 
Channel 4 launches £1m disability ad competition

Channel 4 launches £1m disability ad competition

19 April 16, Maisie McCabe

Channel 4 is going to give away £1 million of airtime to the brand that comes up with the best creative idea featuring people with disabilities.

 
Iris buys specialist creative agency Founded

Iris buys specialist creative agency Founded

19 April 16, Omar Oakes

Iris Worldwide has acquired Founded, a specialist creative agency, in an effort to extend the agency network's reach into the west coast of America.

 
Johnny Hornby: US brands hold no special regard for UK ad agencies

Johnny Hornby: US brands hold no special regard for UK ad agencies

18 April 16, Omar Oakes

Being British offers ad agencies no competitive advantage in the US, Johnny Hornby told Advertising Week Europe this afternoon in a discussion on how to grow business abroad.

 
Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs

18 April 16, Simon Gwynn

In an Advertising Week Europe panel session, top marketers from the Post Office, Virgin Media and Marks & Spencer shared their take on the biggest challenges facing business leaders aiming for growth.

 
Sorrell on his pay packet: 'this is the way to do it'

Sorrell on his pay packet: 'this is the way to do it'

18 April 16, James Swift

Sir Martin Sorrell, the chief executive of WPP, has defended his £63 million share-linked remuneration package, saying: "I passionately believe this is the way to do it".

 
Taylor Swift granny dances for latest Apple Music spot

Taylor Swift granny dances for latest Apple Music spot

18 April 16, Shona Ghosh

Taylor Swift has returned for another goofy Apple Music promo, this time singing in front of her mirror to Jimmy Eat World's 'The Middle'.

 
BBC iPlayer opens up to first partners in Shakespeare celebration

BBC iPlayer opens up to first partners in Shakespeare celebration

18 April 16, Sarah Shearman

The BBC is airing content from external partners for the first time, as it endeavours to become an "open BBC," showcasing the best of British arts.

 
Wallace and Gromit's makers on how virtual reality is reshaping storytelling

Wallace and Gromit's makers on how virtual reality is reshaping storytelling

18 April 16, Shona Ghosh

Virtual reality isn't just expensive to produce, it's completely overturned traditional methods of storytelling on film. Here Aardman explains how it's rethinking narrative when the viewer is in control.

 
A bewigged Jason Statham 'bull surfs' in a Statham fantasy world for bizarre LG spot

A bewigged Jason Statham 'bull surfs' in a Statham fantasy world for bizarre LG spot

18 April 16, Unruly

Social video expert Unruly reviews the latest viral by LG.

 
Heineken turns Desperados beer bottles into musical instruments in global campaign

Heineken turns Desperados beer bottles into musical instruments in global campaign

18 April 16, Simon Gwynn

Heineken has launched a music-themed global campaign for its tequila flavoured beer Desperados.

 



"When there were fewer channels, you needed to know less" Karen Blackett

Presented by Campaign & The Trade Desk
MediaCom UK chairwoman, Karen Blackett, kicks off the relay of a new chain reaction series – where the industry's biggest boundary pushers interview each other.



 
 
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