This week's most read news and best ad campaigns: Asda hands creative and media to Publicis, An idiot's guide to Twitter, Moneysupermarket's epic dance-off

 

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Campaign Saturday Shot April 16, 2016

This week's most read news and best ad campaigns Most read news Asda hands £95m media and creative to Publicis Groupe in double coup Gideon Spanier Asda has handed both its creative and media accounts, worth an estimated £95 million, to Publicis Groupe agencies without a pitch in a dramatic move. Adland on the move: BMB Campaign takes a peek at BMB's new digs on the Southbank. An idiot's guide to Twitter Josh Burt As the social media platform moves into its second decade, We Are Social looks back at classic Twitter errors. Aldi sticks with McCann after UK ad pitch James Swift McCann has retained Aldi's creative advertising account after a competitive pitch. The great advertising jargon detox is here Viktoria Degtar Why have we constructed our own language which is meaningless to the very people our industry is built around, asks Bloomberg Media's EMEA head of sales. Waitrose to stream live ad from dairy farm Omar Oakes Waitrose will stream a live ad from one of its dairy farms this week to show customers where their food comes from. CHI & Partners makes six hires as it dissolves creative pairs James Swift CHI & Partners has bolstered its creative department with six new hires as the agency dispenses with traditional creative pairs. Moneysupermarket brings Dave, Colin and Gary together for 'epic dance-off' Omar Oakes Moneysupermarket.com is bringing together its "you're so Moneysupermarket" campaign stars for an "epic dance-off". Coty launches global review Gurjit Degun Beauty company approaches agencies over creative and digital cosmetics accounts. Heineken kicks off below-the-line pitch Gurjit Degun Heineken, the Dutch brewer, is reviewing its UK below-the-line business. Agencies accuse BrewDog of exploitative behaviour James Swift BrewDog has been accused of exploiting small agencies after dismissing several shops from a pitch process without letting them present their ideas. De la Fosse named Ogilvy & Mather's group CCO Maisie McCabe Ogilvy & Mather Group UK has promoted Emma de la Fosse, the joint chief creative officer at OgilvyOne EMEA, as its first group chief creative officer. A&E/DDB uses Google for new Lloyds Bank data campaign James Swift Adam & Eve/DDB has partnered with Google for a data-inspired digital poster campaign for Lloyds Bank. Anomaly picks up Freeview creative account Gurjit Degun Freeview, the free-to-air TV platform, has appointed Anomaly to handle its creative account. Publicis Media names Morrissey UK CEO and Georgiadis as chairman Gideon Spanier Publicis Media has turned to an outsider, the former AKQA general manager, Amanda Morrissey, to head its four British media agencies as UK chief executive with insider Phil Georgiadis appointed as UK chairman. M&C Saatchi joins Conservative 'in' campaign Maisie McCabe M&C Saatchi had created its first work for ConservativesIn, the campaign from Conservatives wanting to stay in the European Union. Top Work Moneysupermarket "#epicdanceoff" by Mother Dave the twerking office worker, Colin the pole-dancing builder and Gary the body-popping bodyguard come together for a dance-off in the latest spot from Moneysupermarket.com. Gillette "Gillette club" by Grey London In the wake of the success of the delivery business Dollar Shave Club, Gillette has created its own subscription platform and is advertising its services with a mafia-themed TV ad. The Black Farmer "this is my soul" by Big Eyes Tony Kaye, the acclaimed director, has shot an ad for sausage brand The Black Farmer. Green Party "the not so secret life of the 5 year old politicians" by Creature London The Green Party has cast political figures such as Boris Johnson as five-year-olds squabbling in a playground in its election broadcast ahead of London's mayoral elections. World's talking about: Marriage market takeover Forsman & Bodenfors, the agency behind Volvo's "the epic split", is making headlines again - with an ad for the beauty brand SK-II about China's "leftover women". Pick of the week: Green Party "the not so secret life of 5 year old politicians" by Creature London Maisie McCabe The Green Party's election ad is this week's pick. Waitrose "spring" by Adam & Eve/DDB Waitrose's new TV ad includes footage recorded from a GoPro camera strapped to a cow. The Sunday Times "fortunes told" by CHI & Partners CHI & Partners has gone with tarot cards as the theme of its first Sunday Times Rich List campaign in four years. Campaign Jobs Product Manager Salary circa £45,000 plus bonus and pension Resonate Search & Selection Limited, Yorkshire and the Humber Strategy Consultant £40 - £60K base, total comp 50 - 75K, plus excellent benefits Rare Selection, Central London Strategist £50000 + benefits Rare Selection, London (Central), London (Greater) EXHIBITION & EXPERIENTIAL CREATIVE LEAD £60000 - £70000 per annum + BENEFITS Live Recruitment, West Midlands

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