This week's most read news and best ad campaigns: Stanners takes global role at Saatchi & Saatchi, Green Party's election ad, Blu launches campaign for independent spirits

 

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Campaign Saturday Shot April 09, 2016

This week's most read news and best ad campaigns Most read news Kate Stanners handed global role at Saatchi & Saatchi Maisie McCabe Saatchi & Saatchi promotes CCO in London to global chief creative officer. Watch a five-year-old Boris in Green Party election broadcast James Swift The Green Party has cast political figures like Boris Johnson and Liz Kendall as five-year-olds squabbling in a playground in its election broadcast ahead of the local elections in May. Blu unveils 'independent spirits' in global campaign Omar Oakes Blu, the e-cigarette maker, has launched its first global brand campaign since appointing The Corner to its ad account earlier this year. Why - and how - Campaign, Marketing, Media Week and Brand Republic are changing Claire Beale and Adrian Barrick Change, as JFK said, is the law of life. Campaign, launched just five years after his death, has always flourished by re-inventing itself to stay ahead of the perpetual shifts in the advertising and marketing industries. And reinvention has never been more necessary than now. The new Campaign will present an holistic view of the wider marketing world as it joins forces with Marketing and Media Week. Advertising is on its knees - what an opportunity Tony Cullingham At Saatchi & Saatchi London on 24 March, Tony Cullingham, the leader of the Watford Advertising Course, gave a call-to-arms speech to his graduating students. Some people thought it was worth publishing. Campaign agreed. Ogilvy Pride hires Pierce to head senior team Gurjit Degun Ogilvy Pride, the LGBT agency in the Ogilvy Group, has unveiled its senior team after hiring a new head and two deputies. Allen Brady & Marsh co-founder Peter Marsh dies Gurjit Degun Peter Marsh, a co-founder of Allen Brady & Marsh, the well-known ad agency during the 70s and 80s, has died. MEC launches new global content division Wavemaker Omar Oakes MEC has launched a global specialist division to simplify the "complicated process" of delivering content for clients. James Hilton launches branding agency James Swift AKQA's former chief creative officer James Hilton has started a brand consultancy "by mistake". Foreign creatives launch networking group Omar Oakes Foreign creatives working in London agencies have created a new networking group to discuss work and develop their skills. Burberry launches racy perfume ad directed by Steve McQueen Omar Oakes Burberry has launched a racy campaign to introduce its Mr Burberry fragrance with an ad directed by Oscar-winning director Steve McQueen. Weetabix uses arm wrestling to promote added-protein cereal Gurjit Degun Weetabix, the cereal brand, is focusing on the strength its new product, with added protein, can give people. Barclays lauds top football fans in last major campaign as Premier League title sponsor Omar Oakes Barclays is launching its last big ad campaign as the title sponsor of the Premier League, as its 15-year deal comes to an end in June. Razorfish staff to report to SapientNitro's Vaz Omar Oakes Razorfish is set to move into sister digital agency SapientNitro's London offices as part of an EMEA reorganisation by Publicis Groupe. ASA bans Gucci ad for featuring 'unhealthily thin' model Gurjit Degun The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin". Top Work LG "Jason Statham commercial" by Energy BBDO Ever since Eddie Murphy starred in The Nutty Professor, getting an actor to play multiple roles (preferably both male and female, and very old and very young) has been treated as a shortcut to comedy success. Green Party "the not so secret life of the 5 year old politicians" by Creature London The Green Party has cast political figures such as Boris Johnson as five-year-olds squabbling in a playground in its election broadcast ahead of London's Mayoral elections. Cadbury Dairy Milk "tastes like this feels" by Fallon London Cadbury Dairy Milk has released a new global creative platform called "tastes like this feels", pinning its hopes on a bit more animal magic to restore the lustre to its advertising. Burberry "Mr Burberry" by Steve McQueen Steve McQueen, who directed the Oscar-winning film 12 Years A Slave, shot the ad for Burberry's new fragrance, Mr Burberry. Pick of the week: Persil "free the kids" by MullenLowe London Omar Oakes Persil's ad featuring convicts in a US prison is this week's pick. Blu "independent spirits" by The Corner Not even the Marlboro Man ever did anything so macho as herd cattle with a helicopter, but that's the kind of exploits the heroes of the new Blu ads get up to. World's talking about: I'm not asking to be a firefighter An ad where disabled firefighters try to tackle a blaze with slapstick results? Campaign Jobs Creative Director (Packaging) £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London Marketing Director £45000 - £50000 per annum Impact Creative, London Associate Client Director (Planning) £45,000 - £55,000 Dentsu Aegis, London (Greater) PROJECT MANAGER £25000 - £40000 per annum Live Recruitment, Leicestershire

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