marketing your business online: Digital adspend growing at fastest rate for seven years; Snapchat adds augmented reality; Why your next intranet will look like Netflix

Thursday, 14 April 2016

Digital adspend growing at fastest rate for seven years; Snapchat adds augmented reality; Why your next intranet will look like Netflix

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14th April

Digital adspend growing at fastest rate for seven years

14 April 16, Omar Oakes

Digital adspend is growing at its fastest rate for seven years, according to the latest figures compiled by the Internet Advertising Bureau.

Asos hints at buy button trials on Instagram and Pinterest

14 April 16, Shona Ghosh

Social shopping, after multiple false starts, still hasn't take off, but Asos might make a go of it with buy button trials.

'Orange sponsors you' Euro 2016 campaign seeks to find world's best fans

14 April 16, Matthew Chapman

Orange is putting a twist on its Euro 2016 sponsorship with an 'Orange Sponsors You' message that will feature a campaign starring Zinédine Zidane.

Snapchat adds augmented reality, Burberry warns on luxury market...and more

14 April 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

Trending: Your content, sir

14 April 16, Stephen Maher

By using data to get a fuller picture of their customers, brands have the ability to give them exactly what they want, just when they want it. Their very own butler service geared to the age of personal... read more

Thinkbox/YouTube spat is the start of an epic battle

14 April 16, Gideon Spanier

Many people's first reaction on hearing that Thinkbox, the commercial TV trade body, has attacked YouTube's reach with millennials is: what took it so long?

Brands not investing enough in video, say senior marketers

14 April 16, Omar Oakes

Nearly three-quarters of content marketers do not believe brands are investing enough in video content, according to new research by the Content Marketing Association.

14 April 16

Focus on technology hinders true digital transformation

One of the major preoccupations for companies globally as they look to the future, is how to embark on and achieve 'digital transformation'. It's a term that's used constantly in the media, recurring in...

14 April 16

The Daily Poke: Tumblr couture

It looks like Tumblr couture could become a thing as the lines between fashion and art continue to blur. Most recently, Been Trill, a New York, Youth culture streetwear brand, commissioned visual artist...

14 April 16

Mobile's '100% loaded + 1 second' ad measurement standard

To the layperson, one second may not seem like much time, but it can make all the difference in a mobile advertising campaign.\ In today's fast-paced, hyper connected world, one second is the minimum...

14 April 16

Why your next intranet will look like Netflix

Video has got us hooked. Rewind to the end of 2015 and the number of video views on Facebook, YouTube & Snapchat alone amounted to tens of billions per day. More than 500 hours of videos are uploaded...

14 April 16

Twitter and Facebook are focussing on accessibility, and the rest of the tech sector needs to listen up

In the UK at the moment, there are approximately 38 million active social media accounts. Globally, this reaches two billion. We know it is a channel that is booming, so it's surprising that it's only...