Wednesday, 6 April 2016

ASA bans Gucci ad for featuring 'unhealthily thin' model; Cinema adspend growth continues; Twitter signs deal to stream NFL games live and WhatsApp adds privacy

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Brand Republlic
Daily News 6th April
 
ASA bans Gucci ad for featuring 'unhealthily thin' model

ASA bans Gucci ad for featuring 'unhealthily thin' model

06 April 16, Gurjit Degun

The ad watchdog has banned an ad by Guccio Gucci, the Italian fashion house that owns the Gucci brand, for featuring a model who looked "unhealthily thin".

 
Cinema adspend growth continues in 2016 despite sober forecasts

Cinema adspend growth continues in 2016 despite sober forecasts

06 April 16, Omar Oakes

Cinema adspend has jumped by over a quarter year on year for the first three months of 2016, according to Digital Cinema Media, after media buyers predicted 2015 would be a tough year to follow for the... read more

 
Twitter signs deal to stream NFL games live, WhatsApp adds privacy... and more

Twitter signs deal to stream NFL games live, WhatsApp adds privacy... and more

06 April 16, Ben Bold

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Happy Easter for supermarkets but prices continue to fall

Happy Easter for supermarkets but prices continue to fall

06 April 16, Simon Gwynn

Consumer spending at UK supermarkets rose at the start of 2015 thanks to this year's early Easter, but the sector is still suffering from falling prices.

 
Isobar hires IBM's Cheyney Robinson for EMEA/APAC role

Isobar hires IBM's Cheyney Robinson for EMEA/APAC role

06 April 16, Gurjit Degun

Cheyney Robinson, the chief creative officer for Europe at IBM Interactive Experience, has joined Isobar in the new role of chief experience officer for EMEA and Asia Pacific.

 
Original, vibrant, honest: Why brands should embrace vloggers

Original, vibrant, honest: Why brands should embrace vloggers

06 April 16, Jonathan Fraser

The creative firepower of meaningful connections between brands and vloggers should not be underestimated, even though marketers must tread with care.

 
Conformity of opinion will lead to a retreat from creative experimentation

Conformity of opinion will lead to a retreat from creative experimentation

06 April 16, Will Harris

It is more important than ever to look outside the marketing bubble and engage head-on with different types of people, writes Will Harris.

 
Pets at Home celebrates 25 years with predictably cute campaign and competition

Pets at Home celebrates 25 years with predictably cute campaign and competition

05 April 16, Khidr Suleman

Pets at Home has launched an interactive campaign across social media to celebrate its 25th birthday.

 
Twitter adds message button to tweets

Twitter adds message button to tweets

05 April 16, Gurjit Degun

Twitter is making it easier for users to share a tweet using its direct message function.

 
My Media Week: Natalie Bell, Manning Gottlieb OMD

My Media Week: Natalie Bell, Manning Gottlieb OMD

06 April 16, Hayley Hayes

Natalie Bell, managing director at Manning Gottlieb OMD, downloads the tech trends fresh from SXSW, attempts to define the indefinable (her agency culture), and downs a Dirty Chai.

 
Hooked: The art and science of habit design

Hooked: The art and science of habit design

05 April 16, Staff

Why do some products capture our attention, while others flop? David DeCheser, Executive Creative Director, R/GA, sits down with Nir Eyal, author of "Hooked" to discuss how habits can be used to design... read more

 
Don't fear the filter - why streamlined social is good news for brands

Don't fear the filter - why streamlined social is good news for brands

05 April 16, Rob Blackie

Twitter trended recently with the 'news' (later denied) that Instagram was going to start filtering people's streams so that instead of seeing posts in the order they were posted, they would be filtered... read more

 
Goldman Sachs leads financing for 'automated copywriting' startup

Goldman Sachs leads financing for 'automated copywriting' startup

05 April 16, Omar Oakes

Persado, an ad tech startup which says its software can create automated copywriting for marketing campaigns, has today closed a $30 million financing led by Goldman Sachs.

 



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