Thursday, 7 April 2016

Facebook ramps up live video; Barclays lauds top football fans in last major campaign as Premier League title sponsor; Kate Stanners handed global role at Saatchi & Saatchi

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Brand Republlic
Daily News 7th April
 
Facebook ramps up live video, M&S clothing sales decline again...and more

Facebook ramps up live video, M&S clothing sales decline again...and more

07 April 16, Matthew Chapman

Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.

 
Kate Stanners handed global role at Saatchi & Saatchi

Kate Stanners handed global role at Saatchi & Saatchi

06 April 16, Maisie McCabe

Saatchi & Saatchi promotes CCO in London to global chief creative officer.

 
Barclays lauds top football fans in last major campaign as Premier League title sponsor

Barclays lauds top football fans in last major campaign as Premier League title sponsor

07 April 16, Omar Oakes

Barclays is launching its last big ad campaign as the title sponsor of the Premier League, as its 15-year deal comes to an end in June.

 
Brands admit to flouting ad industry code on influencer marketing

Brands admit to flouting ad industry code on influencer marketing

07 April 16, Omar Oakes

Six in 10 marketing and PR professionals admit to flouting the UK's official code around influencer marketing, a study has found.

 
Government provokes uproar over £9.3m pro-EU mail-out to every household

Government provokes uproar over £9.3m pro-EU mail-out to every household

07 April 16, Matthew Chapman

The government's decision to spend £9.3m on a mail-out to every UK household arguing the case for staying in the European Union has caused controversy.

 
Seat calls global advertising review

Seat calls global advertising review

07 April 16, Gurjit Degun

Seat, the Volkswagen-owned car manufacturer, is reviewing its global advertising account.

 
A view from Dave Trott: Fun beats data

A view from Dave Trott: Fun beats data

07 April 16, Dave Trott

Many years ago, Paul Arden's son, Christian, had a restaurant on King's Road.

 
Study reveals low trust in media agencies

Study reveals low trust in media agencies

07 April 16, James Swift

Almost a third of advertisers rate trust levels with media agencies as low or very low in the wake of the rebate scandal that broke in the US last year.

 
Agencies line up for Alzheimer's Society

Agencies line up for Alzheimer's Society

07 April 16, Maisie McCabe

Alzheimer's Society is reviewing its creative, digital and direct requirements, currently handled by Fallon and Lida.

 
Can tablet apps ever work for glossy magazines?

Can tablet apps ever work for glossy magazines?

07 April 16, Gurjit Degun

Print titles are finding it hard to succeed in digital form, as the closure of Stylist's iPad app shows, Gurjit Degun writes.

 
New business drops in first quarter of 2016

New business drops in first quarter of 2016

07 April 16, Omar Oakes

New-business reviews declined by almost a fifth in the first quarter of 2016 compared with the same period last year, according to new figures from AAR.

 
Post Office seeks agency for media planning and buying

Post Office seeks agency for media planning and buying

07 April 16, Gurjit Degun

The Post Office is on the hunt for an agency to handle its media planning and buying requirements.

 
UBM reviews global creative and media

UBM reviews global creative and media

07 April 16, Gurjit Degun

UBM, the business-to-business exhibitions company, is reviewing its global creative and media planning and buying requirements.

 
Auto Trader test drives new advertising model

Auto Trader test drives new advertising model

07 April 16, Gurjit Degun

An alternative take on native is the latest digital innovation from the market-leading classifieds website.

 
Who said planners don't make good CEOs?

Who said planners don't make good CEOs?

07 April 16, Lucy Jameson

The strategy chief turned agency boss Lucy Jameson thinks adland needs more people to follow in her footsteps.

 
Tony Kaye's sausage salvation

Tony Kaye's sausage salvation

07 April 16, Kate Magee

The controversial director Tony Kaye and Wilfred Emmanuel-Jones, the owner of The Black Farmer, had an understanding when they made a TV spot together. Kate Magee meets the pair to discuss the ad, Brussels... read more

 



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