Ikea signs up Kanye West's fashion partner; Facebook apes Snapchat by adding scannable codes to Messenger; Govt's EU leaflet row explained

View in web browser   |   Add to safe senders Daily News 8th April

Ikea signs up Kanye West's fashion partner, Amazon's smart home API...and more 08 April 16, Matthew Chapman Welcome to Marketing's Breakfast Briefing, a daily shot of news and a recap of the best longer reads and videos.   Facebook apes Snapchat by adding scannable codes to Messenger 07 April 16, Shona Ghosh Facebook, not a stranger to borrowing features from rival social networks, has added new features to its Messenger chat service, including the ability to scan people's "codes" to start a conversation.   The government's EU leaflet row: explained 08 April 16, Benedict Pringle Political advertising buff Benedict Pringle explains the furore over the Government's plan to spend £9.3 million on a direct marketing campaign lobbying the public to vote to remain in Europe.   Lida wins consolidated Royal Mail DM account 07 April 16, James Swift Lida has won Royal Mail Group's consolidated below-the-line account after a competitive pitch.   Razorfish staff to report to SapientNitro's Vaz 07 April 16, Omar Oakes Razorfish is set to move into sister digital agency SapientNitro's London offices as part of an EMEA reorganisation by Publicis Groupe.   Everest appoints All Response Media for UK media 08 April 16, Omar Oakes Everest, the home improvement and windows company, has appointed All Response Media to its UK media planning and buying account.   Strongbow brings nature into cities in global campaign 07 April 16, Simon Gwynn Heineken-owned cider brand Strongbow has launched a global campaign on the theme of nature reclaiming its place in human environments.   Andy Nairn: ideas are useless unless they're used 08 April 16, Andy Nairn Lucky Generals' founding partner explains why an awards scheme recognising work that has never run is misguided.   How can new M&S boss Steve Rowe end five years of clothing decline? 07 April 16, Simon Gwynn New M&S boss Steve Rowe was plunged straight into the heat of battle this morning when the retailer's fourth quarter trading update showed like-for-like sales in its general merchandising (clothing and... read more   John Lewis to launch 'UK's largest' smart home experience in flagship store 07 April 16, Matthew Chapman John Lewis claims it has opened the UK's largest smart home technology retail experience as it seeks to "demystify" the sector for shoppers.   Huawei signs up Scarlett Johansson and camera brand Leica to launch P9 smartphone 07 April 16, Shona Ghosh Huawei unveiled its latest flagship smartphone, the P9, this week at a theatrical, two-and-a-half-hour launch event in London.   Volvo's rigged highway turns cars into a power source 07 April 16, I-Hsien Sherwood Inventive engineering from Grey New York creates a literal speed trap in 2-minute spot   Sainsbury's ditches Brand Match to hammer home its everyday low prices 07 April 16, Simon Gwynn Sainsbury's is taking another step in its move towards a more straightforward pricing offer by abandoning its Brand Match scheme.   Golin launches in Germany as joint venture with MullenLowe 07 April 16, Sam Burne James Interpublic Group has announced the launch of Golin Germany, a PR, digital, content and advertising firm formed as a joint venture between its agencies Golin and GGH MullenLowe.   Big Questions Live: The best bits Presented by Brand Republic, IBM & Marketing Magazine Marketing gurus from EE, British Gas Connected Homes and IBM on turning customer insight into marketing gold                 NCS Trust – Digital Marketing Manager   Competitive NCS C.I.C Trust, London (Central), London (Greater)   Creative Director (Packaging)   £100000 - £120000 per annum, Benefits: pension, life cover, private health insurance, Impact Creative, London   Marketing Director   £45000 - £50000 per annum Impact Creative, London   Marketing Manager - Arts   £30000 - £35000 per annum + Benefits Jarlett de Grouchy, London   Associate Client Director (Planning)   £45,000 - £55,000 Dentsu Aegis, London (Greater)               See all jobs

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